Advertising

It's only sometimes a great idea to run the same ad creative for months or even years. Well-known companies with huge ad budgets, like Nike and Coke, will continually change their ads because they have the margin, but that's only sometimes the case for small businesses. When is it time to switch your ad creative? Why do brands fail to get their advertising right? They must realize you must try different ad creatives to learn what works best. They waste their budgets testing several things at once and hope one will succeed instead of systematically making a list of creatives they can run, tracking results, and focusing on the ones which performed well.

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Ad effectiveness is the holy grail of internet marketing, namely AdWords. A great ad that is well-targeted with a good offer and clear, concise messaging will bring in a good ROI. But what if you continually test your ads and need help to progress? This may be because your ads could be more effective. Many businesses think they know how to write an ad that converts their customers, but the reality is this; writing ads that convert relies on much more than your product or service; it's about creating a story and grabbing your prospect's attention. That's why it's essential to consider the signs that your creativity isn't working.

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