It's one thing to have an audience, and it's another thing to have an audience with authority. What is authority, exactly? It's the perception of expertise or trustworthiness of a person, company, or product because it comes from a trustworthy source.
Authority can be established on any topic. This is why you must know how to build authority with your audience as a business person. Gaining authority with your audience can be a challenge. This blog post will shed more light on how to build authority with your audience as a business person.
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