Building Authority

What is personal branding?

Personal branding is your professional identity, just like your brand colors, fonts, and tagline are for a business. It's the sum of all how others perceive a person, whether through their clothes and makeup, social media profiles, or work. Personal branding is essential because it enables people to connect with you, learn more about you and what you do, and how they can become involved with your professional endeavors. Personal branding aims to create a relationship between you and your audience so that they feel connected to you and trust that you're the right person for them to work with. Remember that personal branding isn't just about the image. It's also about how you interact with people daily. Ensure that how you come across online matches up with how you present yourself in person.

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