Steps to effective ad copywriting
The advertising process aims to create a cohesive, consistent message via multiple media channels. It is essentially a way of establishing a positive reputation for your business. Print ads are most effective in delivering long-term sales results, which are gained through the careful use of words.
As a copywriter, the goal is to communicate directly with customers or potential customers using language that draws them in and makes them want to purchase your product or service. Appropriately used ad copy can have some excellent results, but if poorly used, it leaves the company open to scorn and scorners.