10 Social Media Best Practices for Small Businesses

Social media marketing can greatly increase your company’s brand visibility and reach, especially if you’re a small business. But before you start posting content on Facebook or Twitter, it’s important to understand the fundamentals of this type of marketing.

In this post, we’ll take a look at what makes up a successful social media campaign:

Determine your objectives

Before you start any social media marketing campaign, it’s important to determine your goals. Set a goal that is ambitious but realistic.

If you have no idea what fitness routine will help you achieve your desired physique and body composition, then set a goal attainable through diet and exercise alone.

Identify your target audience

Knowing your target audience is one of the most important parts of social media marketing. This can be done by analyzing demographics and psychographics, the psychological traits that make up an individual’s personality.

By keeping these things in mind when creating content for your brand or business, you’ll be able to develop a strategy that works best for them.

Create a social media calendar

Social media marketing is a marathon, not a sprint. You must plan your social media strategy to make the most of it.

A social media calendar should be a living document that changes as your business evolves, grows, and stays up-to-date with current events and initiatives.

Use hashtags where appropriate

Hashtags are great for connecting with other people. They help you find relevant content and people who share your interests.

If you’re not sure whether to use a hashtag, ask yourself if this is something that would make sense for your audience or industry.

For example, if you sell tropical fish, many others in the pet industry also sell tropical fish and may be interested in following along with each other’s work on social media platforms like Twitter and Facebook.

So it wouldn’t hurt to add some hashtags here and there throughout your posts (and then check out what others are saying about them).

Build relationships with influencers

In a world where everyone is looking for ways to reach their audience and do business, it’s important to develop a relationship with influencers.

Influencer marketing has grown tremendously recently. Companies have begun seeing the value in partnering with high-profile individuals who can help them reach new customers or build their brand recognition.

Influencers are trusted experts in their field. They know what works and what doesn’t regarding social media marketing strategies. If you want someone who will give you honest feedback about your content, an influencer could be just the person you need.


There are many different ways to use social media marketing as a business, but it’s important to focus on what works for your company and its audience.

If you want to reach more people, then try posting content at different times of the day. If you have a strong brand identity, consider using hashtags on your posts so they appear in more places online and increase the chances that people will see them.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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