Building trust with your audience
Trust is an essential concept in business. You can probably think of many examples of this, like customer feedback to companies or certain products being “good quality.” They might doubt the product’s usefulness, but if they trust the salesman’s honesty and integrity, they unwittingly give up their rights and part with their money.
One thing trust ties into is a recommendation. If you like a product and suggest it to your friends, they are more likely to purchase it. Thus, building trust with your audience will have benefits for your business.