What is the main purpose of Instagram?
The primary purpose of Instagram is not only for entertainment but also for business purposes. Instagram started as a way for customers to see what their favorite brands are doing, but now it has evolved into a place where customers can give feedback about their favorite brands and products.
With Instagram, marketers can get instant feedback from their audience and engage in two-way communication. Marketers can get direct insight into what consumers like about their products and what they want to make better. This free access allows marketers to hone their products, leading to higher sales and brand loyalty.