When writing marketing messages, it’s best to keep things as short as possible while still conveying the necessary information. This will help ensure that your readers can quickly take in all the main points before deciding how you want to engage with your content further. The preferred way to do this is by using short sentences less than 15 words) and paragraphs less than 5 sentences.
Write down whatever you want to say, and then edit it to its bare minimum. The key here is to keep your message simple but not simplistic. You have to find a balance between being too basic and too complicated. If people can understand what you are saying within a few seconds of reading it, you’re on the right track. You might even want to use a technique called “chunking,” where you group ideas in short blocks of text so readers can easily digest them.
When you use active voice, the sentence’s subject acts rather than having it done to them. In passive sentences, the subject receives the action. For example, “We sell flowers” and “You can buy fresh-cut flowers here.” Passive voice, on the other hand, is less engaging and harder to read. Examples of passive voice include “We sell flowers and “Fresh-cut flowers are available.”
When writing your marketing message, you must use the right tone for your audience. If you are marketing to a younger, more sophisticated audience, or both, you may need to adjust how you write so that it fits their needs and interests. For example, if you are writing for a younger audience, your message should be shorter and more straightforward than marketing to an older crowd.
Using the first person makes your content more personal and engaging. This can help build customer trust and make them feel like they’re interacting with a real person rather than a company or brand. You can also use the second person (you) to talk directly to your audience and make recommendations based on their needs instead of just telling them what they should do or how they should do it.
One of the mistakes people make when writing marketing messages is being vague. When writing copy, you must ensure your audience can easily understand what you’re talking about. Use concrete language and avoid vague terms like “a lot” or “many.” Instead, be specific about the number or percentage of people who will benefit from your product or service. If a large number of people will benefit from something, consider saying the exact number.
Putting your marketing messages together can be challenging, especially if you don’t have any experience creating content for your marketing campaigns. However, it is possible that your copy could be stronger than you think. There are lots of ways you can make your content better with minor adjustments that make a difference to your audience. Try the following suggestion, and you will see a change in the response of your clients.