Creating a Content Marketing Mission Statement
The creation of your content marketing mission statement is an essential step in your content marketing journey. That's because it gives you a good sense of direction, purpose, and focus for everything you do. This enables you to create relevant, valuable content congruent with your business goals.
In other words, a mission statement is like the compass on a boat; it helps you focus on the right direction and course of action so that you can get where you want to go (or, in this case, achieve what you want to achieve).