Building Blocks of a Strong Marketing Foundation

When it comes to any strategy, there are always multiple aspects that go into it. For marketing, your foundation will be built in the same way. When building this marketing foundation for your company or service, there are numerous areas to consider.

When done right, this can lead to numerous benefits down the road. To kick off this two-part series of the Building Blocks of a Strong Marketing Foundation today, we’re going to start with some marketing fundamentals.

Keyword / SEO Strategy

Keywords are the words and phrases your target audience uses to search for products or services like yours. They are also the foundation for your content marketing strategy, which includes blog posts and social media posts. If you have no idea what keywords your potential customers use when searching for your product or service, you will miss out on valuable opportunities to reach them. A keyword research tool like Keyword Planner and Google AdWords can help you find those keywords to build your content around them.

Social Media Strategy

This is an essential component of any digital marketing strategy. It’s a perfect place to meet your potential customers and share your brand story. But it can also be difficult to figure out what you should post, how often, and which platforms are right for your business. To get started, create a social media strategy that outlines what content you’ll share across various platforms and how you’ll measure its effectiveness.

Website Strategy

If you rank in search results, Your website should be optimized for search engines and mobile users. This means having relevant content with meta tags and good page titles/headings that accurately reflect the content on the page, not tricks like keyword stuffing! Your website should be easily navigable and provide users with clear calls to action to complete tasks quickly and efficiently. It should also be mobile-friendly, so it displays correctly on all devices, including phones, tablets, and desktops.

Determine Your Target Markets and Buyer Personas:

The first step in creating a strong marketing foundation is to identify your target market and their needs and wants. This will help you determine how to reach them and what type of content they’re looking for. You should also have buyer personas representing different types of customers within your target market. These buyer personas will allow you to create content for each group, which will help you reach more people with less effort.

Get to Know Your Competition

Knowing who your competition is and what they offer is an important part of having a strong marketing foundation because it allows you to see where they might be failing and how they can do better by learning from their mistakes. For example, if one competitor offers free shipping but another doesn’t, then this could be something that draws customers away from one company over another when deciding between them or choosing whether or not they want to purchase something at all.

Create Customer-Centric Content

Once you have an accurate picture of where your company stands, it’s time to create content that will help you connect with customers and build brand loyalty. This can be done through blogs, videos, infographics, and more. By focusing on what customers care about, rather than just selling products, you’ll be able to create content that builds strong relationships with them over time. In addition, this is also where keyword research comes into play.


A marketing foundation with these components will help your business grow and thrive in today’s ever-evolving technology and increasing competition which can be challenging to keep up with the latest trends. Otherwise, you should take time to develop a strong marketing foundation based on research and analysis.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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