How do you write a promotional message?

Have you ever wondered how to write a promotional message? You might have. It’s a skill many people need, but it’s not something most people think about. If you’re selling products or services or trying to promote an idea, then you’ll probably have to write promotional messages from time to time.

But what does it mean? How do you know if your message is working? And what do you do when it doesn’t work? Well, here are some tips on everything from getting attention right away to making sure that your final call to action makes sense:

Get The Reader’s Attention

To get the reader’s attention, you need to come up with a catchy, informative, and relevant headline. You also must ensure that your headline is unique and doesn’t look like it has been copied from another source. Ensure that the recipient of your promotional email opens and reads what you have to say. That is even better if you can get them to click on a link!

Encourage The Reader To Think About Trying Products Or Services

The main goal of your promotion is to get people to purchase your product or service and to get them thinking about using it and why it might be useful for them. This can be done by providing information about how the product works and why it might be useful for them and highlighting any benefits that come from using it. If possible, try to use a phrase that is also related to your target audience.

State The Benefits Of Using Your Product, Or Service

You first have to state the benefits your product offers. This does not necessarily mean you have to list all of them, but you should highlight the most important ones. For example, if a client wishes to purchase a new car, he will be interested in its engine performance, mileage and price. If your product is a car, for example, it makes sense to mention these three main features in your promotional message.

Prove That Your Product Is Unique

Include details about why your product differs from similar products on the market. For example, if you have new dog food, use images of real dogs eating it and explain why it’s better than other pet food available today. If you have an app for Android phones, describe what makes it different from apps for iPhones or tablets, this will give your reader a clue of what benefits your product brings over others.

Conclude With A Simple Call To Action

Conclude your email with a clear, concise call to action. Please include all the information needed for the recipient to take the next step, such as their name, address, and phone number. The call to action should be a simple request for them to respond or order. You can also include an online form that allows them to submit their information online.


While it’s true that there are no hard and fast rules for writing promotional messages. The tips above should help you develop a promotional message that you can feel confident publishing on your website, business cards, or any other form of digital outreach. Remember, social media is fundamentally different from more traditional forms of marketing, but that doesn’t mean your promotional messages have to be as well.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

Leave a Comment