Focus On Solutions
The perfect way to stand out from your competition is by offering a solution to your target market’s problem. This is why you should know who your target market is and what their needs are. If you know what they need, you’ll be able to create content that speaks directly to them.
Aim At Your Target Market
To reach a specific group of people, you must ensure that your message resonates with them. This can be done by talking about things they care about, using terms they use, and ensuring that the language is appropriate for them.
Use Headlines And Subtitles
Headlines and subtitles are another way to draw attention to your message. They’re also very important because search engines often use them when indexing web pages. If your headline or subtitle doesn’t contain keywords that people are searching for, users won’t see your ad when they search for those keywords on Google or other sites.
Try Extreme Marketing Messaging
As it turns out, extreme marketing does work. And not just by accident: something that applies the opposite, the negative and mistakes, gets attention. These headlines would almost certainly encourage you to want to read on because of their extreme nature.
Here are a few examples of headlines that stand out because they seem so unusual:
- How to Ruin a Good Business in Seven Easy Steps
- How I Boosted Profits by a Small but Meaningful Amount
- Make Your Salespeople 10 Percent More Efficient
Answer Directly, “What’s The Benefit”
When writing a marketing message, keep asking yourself this question until it becomes second nature. Your prospects need to know how what you’re offering will benefit them. Don’t use jargon or buzzwords unless they’re essential to understanding your message, and make sure those words are defined clearly in the text, so readers don’t get confused or lose interest in what you’re saying.
Have A Crystal-clear Message
A good marketing message is clear, simple, and compelling. It has one main idea that’s easy to understand and remember. The more you can make your message unique, the better chance you have of attracting attention, getting noticed, and making an impact on your target audience. The prospect or customer should know what the message is about from the very first sentence. You can’t expect them to read through your entire text before he understands it.
Offer A Marketing Hook
A marketing hook is something that makes an offer more exciting or enticing. For example, if you want people to visit your website but don’t know what they’ll find there, offer them a gift or discount when they sign up for your newsletter. Try offering freebies with your marketing materials, such as candy, mints (or even an “official” T-shirt). This way, they’ll be incentivized to sign up and revisit your site.
Leverage Odd Items, Shapes, And Sizes
Look for opportunities to create something that’s outside the normal format. It includes anything that makes your mailing piece stick out like a sore thumb: odd-shaped pieces, choosing unusual times of the year, and intense colors or messages to target your market. For example, talking about Christmas in the spring.
Conclusion
Ultimately, if your marketing message will stand out, you need to make it enjoyable. What do you have to gain if no one is paying attention to it? As a result, always be deliberate and strategic about your approach. No matter how good your product is, if no one is aware that you have it or what it does, there’s no chance they will buy it.
