Social Media Marketing Best Practices

Social media is a great way to connect with your customers, but it’s also a crowded space. That means there are many different ways for people to interact with you, making it hard for businesses to stand out from the crowd.

One way small businesses can achieve this is by using best practices when posting on their social media platforms and consistently across all channels.

Treat each platform differently

What works for Instagram may not work for Twitter, LinkedIn, or Facebook. For example, you could post a photo of your latest promotion on Instagram and respond to comments there with an easy-to-read text-only response that includes the link to your product page.

But suppose someone posts something negative in their comments section on Instagram, like they didn’t like the product or found it too expensive. In that case, you could reply directly with more information about why they should take advantage of these offers instead of hanging out there complaining about how much money you spent buying them new shoes last week.

You’ll get more engagement from people who appreciate being able to interact directly with you rather than having their opinions go unnoticed forever at the bottom of some strangers’ feeds (which isn’t very friendly).

Always respond to comments on your feed, good or bad

Responding to comments is an important part of building a community. When you respond, it shows that you care about your customers and are listening to them.

That someone assumed enough trust in you to leave a comment means they probably know who you are or can recognize when someone isn’t being genuine.

Choose the right network for your business

When choosing a social media platform for your business, it’s important to understand the audience and purpose of each one.

It’s important to consider what type of content works best on each network and how much time/effort should go into creating content on these channels.

Review and follow any relevant regulations before you begin

Before you begin using social media, it’s important to ensure that your company complies with relevant laws and regulations.

Check the terms of service for each platform (and any others you might be considering) and their privacy policies. It’s also important to know what the rules are before you start posting. You don’t want to get caught up in an unfriendly environment or have bad experiences due to ignorance.

Use a consistent handle, and make sure it’s unique to you

One of the most important things you can do to build a strong social media presence is to create a consistent brand and voice. Your handle should be unique but overlap with your business name or logo.

Be consistent in branding across all platforms

Consistency is the key to building trust and brand recognition. If you want people to know that you’re a real business, they need to see it in every aspect of your social media presence.

Stay consistent across all platforms, so people don’t confuse who owns which brand elements. This will also help prevent confusion among followers because there’s less chance for confusion when someone sees something related from both places at once instead of having separate posts each day.


This is a lot of information, but it’s important to remember that there are no one-size fits all approach to social media. The best thing you can do is get started with something you love and are excited about, then find the platforms that work best for your audience and brand.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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