Create a connection with your customers:
Don’t just sell products or services; educate people about the value of what you have to offer. If you can help people improve their lives by using your product or service, they will be more likely to purchase from you. You can also become a resource for other businesses who want to learn how they can use your product or service as well.
Find what you are good at
Instead of being an expert in everything, try specializing in one niche area of your industry. People will be more likely to trust someone with deep knowledge of a particular topic than someone who claims expertise across many different areas.
Write articles for news sites and professional publications.
Writing an article for a news site is an excellent way to spread your name and build credibility as an expert in your field. You can also write articles for professional publications, such as trade magazines or journals. These outlets are more likely to feature in-depth, well-researched articles that require the author to demonstrate expertise in their field. If you have any questions about writing for news sites or professional publications, check out this post on how to get published.
Write a book using a problem-solution format.
Writing a book forces you to think critically about your topic and provide solutions that help readers solve their problems or challenges. The best way to write a book is by using a problem-solution format. This approach will ensure that each chapter solves one specific problem for the reader while providing actionable steps they can take immediately.
Get interviewed on radio shows and podcasts.
Once you’ve built up your network, it’s time to get the word out about yourself by getting interviewed on radio shows and podcasts. Most shows are happy to invite experts because it helps them create more valuable content for their listeners.
Use trust triggers
People trust experts because they believe these individuals have experience and knowledge that makes them more qualified than others when making decisions or solving problems related to a particular subject matter. People also tend to trust those who share similar interests or goals and those who seem happy and optimistic about their lives.
Start speaking
People already know who the experts are because they are out there giving talks and writing blog posts and books on their topic area. They’re active, visible, and vocal members of the community. To be seen as an expert, start speaking up! Start giving talks at conferences or events on topics related to your expertise.
Conclusion
Once you have become an expert, promote your areas of expertise to your audience, which will help them feel comfortable turning to you for your expertise. The key is to be a good resource for what people are looking for and continue gaining more knowledge in your field, which will help you become a reliable source for others.