The more you know so many people, the more they trust you. The more they trust you, the more they’ll listen to your message. This happens because humans are social animals, and we are hard-wired to want to bond with other people, and we instinctively want to do business with people we like and can relate to.
People who are successful in business and life have a network of relationships that support them. Relationships give you credibility, credibility gives you authority, and authority leads to more opportunities. Authority is built through connections with others, whether customers, prospects, or people in your industry or niche. These connections help establish trust so that people know it means something good when they see your name.
People don’t buy products or services; they believe in people. The most successful brands are the ones that have built a trusted relationship with their customers. You can create an online community where people feel like they know you, trust you, and want to get involved in what you’re doing. This is how you build authority, gain credibility and increase sales.
This is important because journalists have much power over what they can and cannot say. They decide who gets quoted in their stories, what quotes they use, and which ones they cut out. This is why building relationships with them is essential by offering them the information they can use in their stories.
They also decide whether or not you can participate in events such as conferences and seminars, which are great opportunities to get your name to the market without having to do much work. Building relationships with reporters will help you gain access to venues that would otherwise be closed off to you.
As a marketer, you’re probably used to thinking about how to build your brand and get more people to buy from your company. But to build authority in your industry, you must focus on building customer relationships.
The key to building authority is establishing yourself as an expert in what you say and do. And one of the excellent ways to do that is by creating relationships with those interested in your product or service because they will trust and respect you.
Relationships are the most significant and crucial part of growing your business; you can’t fake it when it comes down to it. If you’ve got a horrific product or service but have a great relationship with someone, they will support you and do some business with you, hence, building authority. You’ll never get very far in the company if you have a stellar product or service but no relationships to base it on.