Your niche is the category of people or businesses interested in your offering. You need to identify your specific niche and what area of expertise you want to focus on. What are some of the problems people have that you can solve or explain? What does your audience need or want? How can you provide it? What makes you unique from anybody else who does what you do?
They are a group of people who have a common interest or problem. Find out what makes this group unique. What issues do they face that other people don’t? What do they value? Why are they looking for help from someone like you?
Your brand is what so many people think of when they hear your name. To be a solid expert, you must develop your brand. To become a well-recognized authority in your field, you need to be known for something specific. This can be done through blogging, social media, and creating a personal website. You want to create content that shows who you are and what you stand for. This will help you build credibility in the eyes of others and establish trust with them.
Social media is a fantastic way to get more exposure. Setting up your Facebook, Twitter, Instagram, and YouTube pages can be time-consuming, but it’s a necessary step in expert positioning and authority building. You’ll have to spend time on each platform, creating engaging content to draw people in, so they can see what you’re doing. This can be as simple as posting pictures or videos of your latest projects or sharing interesting articles with your audience.
Think about what makes you different and unique from other people doing similar work or providing similar services. Why should anyone hire you? What makes your business unique? What makes your approach different?
Speaking platforms are a great way to build authority and position yourself as an expert. Becoming a regular speaker or panelist is like a free marketing campaign for your business. If you can get your name out there, people will come to know who you are and precisely what you do. Speaking platforms can also be a fantastic way to get exposure to your products if you have a book or product to sell.
If you’re an expert, you need to deliver value. If you don’t have something to show for yourself, no one will take you seriously as an authority. This can be anything from a written blog post to a video tutorial or even an article. The point is that you need to create something that people want and can use.
Effective expert positioning and building authority is not an overnight phenomenon; it takes time and effort, but it’s well worth the effort. If you study these seven points carefully, understand that building authority takes positive steps forward that an audience can see, then implement them over time, you will be on your way to dominating your niche and becoming an authority figure.