Everyone's familiar with the term "target market," a group of people with similar needs and are, therefore, good candidates for your products or services. But does this mean that everyone from the target market is a good candidate? The concept of an avatar takes this idea further: it's an imaginary composite of your ideal customer based on all the information you've gathered about what they want, what they need, and how they think.
To create a compelling, most appealing offer to your target market, you need to know what it's like to be your avatar, their day-to-day life, and how they address their problems. The ideal offer would come as a solution to a specific problem your avatar faces in life, a problem you can solve with your expertise and experience.