Social Media Audience

What is a dream client?

A dream client is someone that appreciates the hard work and love that you put into your work. Someone who can see value and worth in what you do, even if it's not apparent to everyone else. Someone who values your time and skills and is willing to pay for them. A dream client is someone who treats you and your business as partners; they trust you to take care of your part but are willing and able to talk about ways they can be more involved in the process. A dream client wants more than just a good product; they want a good experience too. In short, a dream client is someone who makes your job easier because they make it worth fighting for.

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How to Create an Offer Using Your Client Avatar

Everyone's familiar with the term "target market," a group of people with similar needs and are, therefore, good candidates for your products or services. But does this mean that everyone from the target market is a good candidate? The concept of an avatar takes this idea further: it's an imaginary composite of your ideal customer based on all the information you've gathered about what they want, what they need, and how they think. To create a compelling, most appealing offer to your target market, you need to know what it's like to be your avatar, their day-to-day life, and how they address their problems. The ideal offer would come as a solution to a specific problem your avatar faces in life, a problem you can solve with your expertise and experience.

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