How to Create an Offer Using Your Client Avatar

Everyone’s familiar with the term “target market,” a group of people with similar needs and are, therefore, good candidates for your products or services. But does this mean that everyone from the target market is a good candidate? The concept of an avatar takes this idea further: it’s an imaginary composite of your ideal customer based on all the information you’ve gathered about what they want, what they need, and how they think.

To create a compelling, most appealing offer to your target market, you need to know what it’s like to be your avatar, their day-to-day life, and how they address their problems. The ideal offer would come as a solution to a specific problem your avatar faces in life, a problem you can solve with your expertise and experience.

Five steps on How to Create an Offer Using Your Client Avatar

Creating an offer that resonates with your client’s avatar is your best chance of getting them to buy. Here’s how to make a winning offer:

Identify their Goals and Values

Your client avatar has a specific set of goals and values. To create an offer that resonates with them, you need to know what those are. It’s not enough to ask them what they want; everyone wants more money or a better work-life balance. Instead, it’s essential to consider how they define success, what they value in life and work, hope to achieve in the future, and why they feel these things are essential.

Find their Sources of Information

What social media platforms do they use? Where do they get their news? What magazines do they read? What websites do they visit first thing in the morning? How do they spend their free time? What are their hobbies? How can you help them earn more money, save more money, or spend more time with family and friends?

Fill in their Demographic Info

Start by answering questions about who they are and what they do. For example, how old are they? What is their gender? Are they married? Do they have children? What is their income level? Do they live in a metropolitan area or a rural area? Do they own a home? Are they renters or homeowners? What does their lifestyle look like? What makes them happy/sad/angry?

Identify Challenges & Pain Points

Once you have a picture of who they are and what makes them tick, identify the challenges and the pain points your product or service needs to address. These may include things like feeling overwhelmed by all the information on starting a business, worried about not having enough money saved up before starting, and feeling like there need to be more hours in the day.

List out their Objections & Role in the Purchase Process

Identify your client avatar’s role in the purchase process. For example, if they are a business owner and will be responsible for the funding, they may have different objections than someone just a customer. You can use this to tailor your offer to suit them better.

For example, investors may be more concerned about ROI and growth potential than price. On the other hand, a customer may be more concerned about getting a good deal and price point rather than growth potential and profitability.


The purpose of an offer is to help show your client that you’ve put some effort into understanding what they need and that you’re willing to work with them to produce a product or service that will stand out from the crowd. But remember, your offer can be simple. In fact, the simpler it is, the more effective it can be. The secret is simply understanding your avatar and what makes them unique.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

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I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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