Social Media Strategy

Social Media Strategy Table of Contents: Why You Need a Social Media Strategy To Build a Strong, Organic Presence The purpose of a social media strategy is to steer your business in the right direction. With a plan in place, you can build a solid organic presence. Start driving traffic to your website without paying. More eyeballs on your products and services are always great. And “free visibility” is always the best kind of visibility. How do you plan on accomplishing this? Start planning now. Save Valuable Time Your time is precious. Brainstorming ideas, creating content, and distributing it is …

Why You Need a Social Media Strategy

To Build a Strong, Organic Presence

The purpose of a social media strategy is to steer your business in the right direction. With a plan in place, you can build a solid organic presence. Start driving traffic to your website without paying.

More eyeballs on your products and services are always great. And “free visibility” is always the best kind of visibility. How do you plan on accomplishing this? Start planning now.

Save Valuable Time

Your time is precious. Brainstorming ideas, creating content, and distributing it is tiring. It can be an exhausting task. It’s not hard to feel overwhelmed in social media management. When creating a social media strategy, you brainstorm ideas ahead of time.

You won’t have to think about what to post today. Or where to post. There’s already a plan. Your day-to-day becomes more manageable with a strategy in place. You won’t be wasting time trying to “figure it out.”

Make Sure You Reach Your Goals

When you follow a strategy, you stay on course. The reason for the plan is to reach the goals you’ve set. Are you looking to increase your follower count? Want to hit the sales quota you set? Social media can help! You have to create a rockstar strategy and stick to it.

Effective Audience Targeting

Knowing who you are trying to sell to is essential. But do you know how you will get your offers in front of those people? What targeting strategies do you have in mind?

It’s essential to have a plan for this. Posting social media content to an audience that doesn’t care about your product will not work!

To Improve Brand Loyalty & Re-Targeting

Building and establishing a following can be challenging. It’s an essential part of any social media campaign. Do you have an effective plan to win people over and make them loyal to your brand?

Re-targeting is when you target the same person with your content. It can take up to 10 posts before someone decides to take action on your offer. Someone might need to see your ad over 30 days before taking action. It happens.

How do you plan on keeping up with potential customers? These questions are why you need social media strategy.

To Stay Ahead of the Competition

A social media strategy lets you stay ahead of the competition. Most of your competitors are NOT taking this critical step. They are “winging it” or copying someone else.

Take the time to do your research on customers and competitors. Know what your customers want. Understand what your competition is failing to do. Take that information and create killer offers. Stay one step ahead.

Why is social media strategy important?

Improves Your Brand Awareness

Who are you? That’s the question others ask when you come off as salesy. If someone doesn’t recognize you, offers and pitches come unwanted. It’s important to get your targeted audience familiar with your brand.

If you want people to buy from you, they need to know who you are. How do you plan on making your dream clients more aware of your brand?

Helps You Generate Traffic, Leads & Sales

Social media can be a fantastic traffic generator for your business.

Reduces Marketing Costs

Improves Online Search Ranking

Develops Loyal Fans

Grows Customer Base

What should be included in a social media strategy?

  • Business Goals
  • Marketing Objectives
  • Identify Ideal Customers
  • Research Competition
  • Choose Channels and Tactics
  • Create a Content Strategy
  • Divide Budget and Resources
  • Analysis and Measurement

How to Build a Social-Media Strategy

  • Set Goals For Your Business
  • Research Your Audience
  • Research Your Competitors
  • Choose Your Social Platforms
  • Plan Your Content

Creating a Social Media Plan That Works!

  • To Set Your Goals
  • Research Your Target Audience
  • Find Your Brand Personality
  • Find Out What Works For Your Competitors
  • Create Engaging Content
  • Create a Posting Schedule
  • Promote Your Content
  • Test Your Campaign Performance

How to Create a Winning Social Media Strategy

  • Set Your Social Media Marketing Goals
  • Research Your Competitors
  • Identify Your Target Audience
  • Define The Tone And Voice Of Your Social Channels
  • Choose Which Social Media Platforms To Use
  • Create A Content List
  • Create A Social Media Calendar
  • Determine Optimal Posting Times
  • Track And Analyze Your Results

What is the best social media management tool?

  • Hootsuite
  • Sprout Social
  • Buffer
  • Sendible
  • Zoho Social
  • Agorapulse

Conclusion

Free Gift For You

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

Leave a Comment