Social Media Strategy
Table of Contents:
Why You Need a Social Media Strategy
To Build a Strong, Organic Presence
The purpose of a social media strategy is to steer your business in the right direction. With a plan in place, you can build a solid organic presence. Start driving traffic to your website without paying.
More eyeballs on your products and services are always great. And “free visibility” is always the best kind of visibility. How do you plan on accomplishing this? Start planning now.
Save Valuable Time
Your time is precious. Brainstorming ideas, creating content, and distributing it is tiring. It can be an exhausting task. It’s not hard to feel overwhelmed in social media management. When creating a social media strategy, you brainstorm ideas ahead of time.
You won’t have to think about what to post today. Or where to post. There’s already a plan. Your day-to-day becomes more manageable with a strategy in place. You won’t be wasting time trying to “figure it out.”
Make Sure You Reach Your Goals
When you follow a strategy, you stay on course. The reason for the plan is to reach the goals you’ve set. Are you looking to increase your follower count? Want to hit the sales quota you set? Social media can help! You have to create a rockstar strategy and stick to it.
Effective Audience Targeting
Knowing who you are trying to sell to is essential. But do you know how you will get your offers in front of those people? What targeting strategies do you have in mind?
It’s essential to have a plan for this. Posting social media content to an audience that doesn’t care about your product will not work!
To Improve Brand Loyalty & Re-Targeting
Building and establishing a following can be challenging. It’s an essential part of any social media campaign. Do you have an effective plan to win people over and make them loyal to your brand?
Re-targeting is when you target the same person with your content. It can take up to 10 posts before someone decides to take action on your offer. Someone might need to see your ad over 30 days before taking action. It happens.
How do you plan on keeping up with potential customers? These questions are why you need social media strategy.
To Stay Ahead of the Competition
A social media strategy lets you stay ahead of the competition. Most of your competitors are NOT taking this critical step. They are “winging it” or copying someone else.
Take the time to do your research on customers and competitors. Know what your customers want. Understand what your competition is failing to do. Take that information and create killer offers. Stay one step ahead.
Why is social media strategy important?
Improves Your Brand Awareness
Who are you? That’s the question others ask when you come off as salesy. If someone doesn’t recognize you, offers and pitches come unwanted. It’s important to get your targeted audience familiar with your brand.
If you want people to buy from you, they need to know who you are. How do you plan on making your dream clients more aware of your brand?
Helps You Generate Traffic, Leads & Sales
Social media can be a fantastic traffic generator for your business.
Reduces Marketing Costs
Improves Online Search Ranking
Develops Loyal Fans
Grows Customer Base
What should be included in a social media strategy?
- Business Goals
- Marketing Objectives
- Identify Ideal Customers
- Research Competition
- Choose Channels and Tactics
- Create a Content Strategy
- Divide Budget and Resources
- Analysis and Measurement
How to Build a Social-Media Strategy
- Set Goals For Your Business
- Research Your Audience
- Research Your Competitors
- Choose Your Social Platforms
- Plan Your Content
Creating a Social Media Plan That Works!
- To Set Your Goals
- Research Your Target Audience
- Find Your Brand Personality
- Find Out What Works For Your Competitors
- Create Engaging Content
- Create a Posting Schedule
- Promote Your Content
- Test Your Campaign Performance
How to Create a Winning Social Media Strategy
- Set Your Social Media Marketing Goals
- Research Your Competitors
- Identify Your Target Audience
- Define The Tone And Voice Of Your Social Channels
- Choose Which Social Media Platforms To Use
- Create A Content List
- Create A Social Media Calendar
- Determine Optimal Posting Times
- Track And Analyze Your Results
What is the best social media management tool?
- Hootsuite
- Sprout Social
- Buffer
- Sendible
- Zoho Social
- Agorapulse