How to create a social media plan that works!?

Social media is essential, but how do you make it happen? There are so many new pieces of content, channels, and platforms.With social media, there’s no one size fits all approach. Each business has different goals and objectives. So creating a social media plan that works for your company is essential.

It’s enough to overwhelm even the most seasoned social media managers. But it doesn’t have to be that way! Follow these simple steps. You can create a social media plan that works for your business without frustration.

It’s enough to overwhelm even the most seasoned social media managers. But it doesn’t have to be that way! Follow these simple steps.

Step 1: Set Your Goals

Set your goals for social media, and keep them in mind as you plan and execute your strategy. For instance, if you want to increase sales or get more leads, create a social media plan that supports that goal.

Step 2: Research Your Target Audience

Social media is all about connecting with people. So researching your target audience is essential before creating your plan. Use Google Analytics, Facebook Insights, and Twitter Analytics. They allow you to get data on demographics, interests, and behavior patterns.

Step 3: Find Your Brand Personality

Your brand personality should be consistent across all platforms. Include this in your email marketing, website content, advertising, and social media posts. Once you have decided on a brand personality, ensure you reflect that in everything you do. Include your tone of voice and visual communication style. It must be consistent throughout your photos or videos.

Step 4: Find Out What Works For Your Competitors

Getting caught up in the latest and most significant trends is easy. But, if you look at what your competitors are doing, you can get a good idea of what is working for them.

Step 5: Create Engaging Content

The key to social media is to engage with your followers. You can do this by posting engaging content. The more interesting your content is, the more people will like, comment, and share it.

Step 6: Create a Posting Schedule

A posting schedule allows you to be consistent in posting time and frequency. Plan so that each post has a unique theme or topic before posting on social media channels. Switch the content up throughout your channels.

Scheduling unique content helps keep things organized. It prevents confusion among followers. They may not realize whether they’re viewing old or new posts. When checking out your different pages, your followers will want to see fresh content. Your followers will engage less if you have identical posts on all social media accounts.

Check out my blog 121 Social Media Post Ideas – Never Get Writer’s Block Again! It shares a long list of social media post ideas. If you are short on time or want a quick reference, I have something for you. A cheat sheet!

Download Cheat Sheet

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Social Media Post Ideas

Step 7: Promote Your Content

Social media is excellent for promoting your content. It’s easy to share your content across all platforms and get the word about your work. Social media lets you engage with your audience. It allows you to see their thoughts on your latest creation. You must be promoting your content daily.

Step 8: Test Your Campaign Performance

Test your campaign performance to see what areas need improvement. What strategies are working well for you? Try making small changes and compare the results. You can use this information to improve future campaigns.


The most crucial element of your social media plan is that it needs organization. It needs to be a well-thought-out campaign. And as with any project, you will have to assess it and make changes along the way. If a strategy isn’t working, change it. But even more, ensure that you have a plan in the first place!

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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