5 Steps to Establish Yourself as an Industry Expert

Many business owners want to grow their businesses and clearly understand how to make it happen—establishing themselves as industry experts. It is the best way to do that and build a solid reputation for your company.

Every small business owner wants their customers to think of them when they need their services, and you can do that by becoming an expert in your field. If you find yourself itching to build yourself up as a thought leader, here are some steps you can take today to begin the journey.

Writing articles for industry publications.

Write articles on issues related to your industry and pitch them to relevant magazines, newsletters, and other publications. Short articles (100-500 words) or longer feature stories (1,000-2,000 words). You can also write book reviews if the book is related to your field.

Write a book related to your industry.

If you have a lot of experience and have something unique to share with others, consider writing a book on the subject. You can write many books: how-to guides, self-help manuals, biographies, memoirs, etc. Before pitching it to publishers or agents, you must research what others have written on similar topics.

Speaking at industry events

If you are invited to speak at conferences or seminars, ensure you give attendees an informative, relevant, and exciting presentation. You will also want to include information on who you are and what makes you different from other speakers in the same field.

If you need clarification on whether speaking at events is right for you, consider this: You can give a free presentation to a group of people interested in your work. This is a great way to get feedback on your ideas and establish yourself as an expert.

Create an online presence

Nowadays, professionals need a strong online presence so potential clients can learn more about them before meeting in person. A website with helpful information about your business and expertise is a significant first step toward becoming recognized as an expert in your field. You should also consider building an e-newsletter regularly with information about new products and services related to your business or industry. This will help you build relationships with customers who trust your opinion on these topics!

Pitch ideas to the media

Pitch ideas to journalists and bloggers who cover that topic and attend conferences or events in your niche. This will aid in getting your name out there and establishing yourself as knowledgeable about the subject.


Landing high-profile clients

The more big-name clients you have, the more people will see how valuable your services are, making them want access to them too. So don’t be afraid of selling yourself. After all, if someone wants something bad enough, they’ll buy it from whoever has it first! Make sure that whatever service or product you offer meets their needs and is worth the price tag.


Before you introduce yourself as an expert, be prepared to prove it. Industry experience and good publicity will help, but a more tangible display of your expertise, like a series of published works and press mentions, will speak volumes more than any generic claim ever could. And remember: establishing yourself as an expert doesn’t mean you should never ask for advice or guidance, and that’s the best way to learn.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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