6 Marketing Activities to Increase Online Visibility

Marketing is key for any business plan. With proper marketing, your business can reach its full potential. Marketing is a broad term encompassing many activities, including advertising, public relations, branding, and sales. Marketing aims to increase your business and brand awareness so more people can buy your products or services.

The Internet has transformed marketing by offering new ways to connect with customers and prospects. But while it’s easy to start with social media, email marketing, and other digital channels, tracking their impact on sales can take time and effort. And if you do not see results from your efforts, you may be tempted to abandon them altogether. Fortunately, some tried-and-true marketing activities have been proven effective at increasing online visibility, including generating leads and boosting website traffic. Here are six ways to get started.

Make Blogging a Habit

The first step is to create a blog. Blogging is an excellent way to build your online presence because it allows you to share your expertise with potential customers, generate leads and establish yourself as an authority on a particular topic. The more you blog, the more traffic you will get, leading to more sales.

Learn SEO Basics

SEO is short for search engine optimization, which is how you ensure that your website shows up when someone searches for keywords related to your business or product offerings. You must understand SEO basics because they can help you create content that attracts visitors from Google and other search engines. It’s also important because it helps improve your ranking in search results.

Curate Content

Curating content is essential for getting links and traffic from other sites. It’s a win-win situation. The site owner gets exposure, and you get great content to share with your audience.

An efficient way to do this is to find blogs in your market with a similar audience to yours and offer an affiliate program. Offer them links back to your website for every piece of content they include on their site. If you need help finding any, try reaching out to influencers in your niche and offer them free products or services if they mention you on their blog and social media platforms.

Get Customer Reviews

Customer reviews are another fantastic way to earn links from other sites. Getting reviews from happy customers will help build trust with visitors who may still need to be ready to purchase but might be interested in learning more about your company or products before making a purchase decision.

Become Active on Social Media

Social media is an excellent way to increase your online visibility; creating relevant and exciting content is key. If you are using social media for business purposes, follow your target market and respond to their questions or comments.

Implement Google+ Authorship

Google+ has introduced the authorship concept, allowing you to be identified with your content. This improves search results by showing who created each piece of content, which helps readers determine if they want to read more from a particular author or website. To implement authorship, add a link to your Google+ profile page within your blog posts and other web pages where appropriate, then verify ownership by following these instructions.


Internet marketing comprises various activities, including social media marketing, email marketing, Search Engine Optimization (SEO), remarketing, etc. It’s essential to use those online channels that help to develop brand awareness and position your business on the Internet. It takes time to see the results, but you will start seeing them once you get things moving and stick with them for a while.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

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