How can I be more visible on social media?

The age of social media has made it easier for anyone to be a part of online conversation. But how does one stay at the top of everyone’s feeds? Engaging with people and businesses with whom you want to share your content is essential, and embracing a community is equally important.

For example, if you’re on Facebook and in a group of people talking about social media marketing, engage with them by commenting or asking questions. People interested in engaging on social media will appreciate that you care enough to show up and get involved. It’s also helpful to connect with other businesses that use social media well.

When trying to stand out among the many voices in the crowd on social media, it can be daunting to come up with a unique angle. Here are ways that you can start to separate yourself from the pack:

Easy Tips For Increasing Your Visibility On Social Media

The key to increasing visibility is to create quality content that will attract readers and keep them engaged with your site. These tips will help you do just that:

Create Quality Content

Don’t think that just because you’re creating content for an online audience, it doesn’t need to be high quality! If anything, the opposite is true. The internet is full of information, and information overload is becoming a real issue for many people. Your content needs to be better than everything else, more useful, entertaining, or educational to get noticed.

Publish at the Ideal Times for Your Audience

There’s a lot to consider when it comes to publishing online content, including when best to post it, thrice a week or once a day, and what type of content works best in different situations. If you want more traffic and engagement with your site, you need to pay attention to these details.

Interact With Your Followers

Interacting with followers is an excellent way to get your brand noticed. Use social media platforms like Twitter and Facebook to engage with customers, answer their questions, and provide helpful information. Doing so will increase your visibility and gain credibility for your business among new and existing clients.

Include Visuals

Visual content is more likely to be shared than plain text posts because people enjoy seeing images that convey concepts in a more visually appealing way than words alone can. For example, if you’re writing about how your product works or what makes it different from competitors, include an image depicting those features or benefits so that readers can see them, too, even if they don’t read all the text in the post!

Choose Your Hashtags Carefully

Hashtags are one of the easiest ways to increase the visibility of your posts and get more engagement on social media, but they can also be a huge time suck if you aren’t careful. For example, if you’re posting about an event, make sure that the hashtag is being used by other people attending. Using a popular hashtag will make it easier for them to find your post and check what you’re doing.

Pin Your Most Important Posts

If you have time, pin some of your most important posts so that they show up on Pinterest, and people can find them easily when they search for keywords related to your business. This is especially helpful if you’re using Pinterest for marketing. It can help get more people into your funnel and move them further along towards becoming customers than just repinning other people’s content from their blogs or websites would do alone.


In other words, search engines will reward you if you can build a community of people interested in your content. That’s why many websites today include social media buttons, share widgets, and similar bits of code that encourage readers to spread the word about their favorite websites. The more times your website is shared on Facebook and retweeted on Twitter, the higher search engine bots will rate it.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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