How do I market my small business on Instagram?

Instagram is a photo-sharing platform that is growing in popularity and becoming increasingly relevant in marketing. Initially, the platform gained traction with celebrities and young people wanting to share their everyday lives, but today it has evolved into a fully-fledged content-sharing platform.

As an aspiring entrepreneur, there is a good chance you’re wondering, “How can I market my small business on Instagram?”. Chances are you heard it was a good idea, tried it, and realized it wasn’t working. The truth is that marketing on Instagram isn’t easy, but with the right approach, you can get exceptional results.

6 Steps for Marketing Your Small Business on Instagram

Here are six tips for marketing your small business on Instagram:

Zero In On Your Goals and Strategy

Before you market your business on Instagram, you need to know what you want from it. Are you trying to sell a specific product? Increase brand awareness? Get more people following your account? The answers will help shape the type of content you share and how often you post.

Target Your Best Audience

Once you’ve determined your goals, it’s time to find potential customers who will likely buy from you. That means figuring out where they spend time online and which social media networks have the highest conversion rates for your industry or category. You can use tools like Socialblade or Followerwonk to search for accounts that have similar follower counts as yours and then evaluate their engagement rates, likes, comments, and shares.

Nail Your Profile

Make sure your profile photo is a clear, well-lit shot of your face and that your username is memorable and easy to spell. A profile is where you can let your personality shine through, so make it personal and fun. A good profile will make people want to follow you and keep them coming back for more.

Post Amazing Content

Instagram is all about visuals, so make sure you’re posting beautiful photos that will catch people’s eyes while they scroll through their feeds. Whether it’s a product shot or behind-the-scenes images from the office, anything goes as long as it looks great.

Use Hashtags Effectively

Hashtags are used on Instagram; like on Twitter, they help users find content related to specific topics or events in real-time. A well-placed hashtag can increase the visibility of your post, improve engagement rates and drive people back to your website or landing page, where they can learn more about your brand or product.

Post regularly

If you have a blog post coming out at 8 am every Saturday, schedule it for that time so that all of your followers know when to expect it, and then cross your fingers! However, if you have a more flexible schedule, try posting at different times throughout the week so that people don’t get bored seeing the same thing repeatedly!


Overall, steering your brand on Instagram requires that you know your audience so that you can serve them appropriately. Once you understand your ideal customer and their behavior on the platform, you will have a clearer direction on how to market to these people. In addition to these insights, it is essential to ensure that you are consistent with what you post, keep the imagery and the message of each post integrated, and that each post serves as a piece of a larger story.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

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I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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