Creating a Content Marketing Mission Statement
Define Your Goals and Mission
Now that you have a clear vision of your content marketing mission, it’s time to define the specific goals and objectives.
Goals: What are you trying to accomplish? Why are you doing this? What results do you want?
Mission: Your mission is why people should care about your brand, product, or service. It includes benefits ( of what it does for customers) and short-term goals like a measurable metric for success.
Make Your Goals Measurable With KPIs
You can use KPIs to measure the effectiveness of your content. A KPI is a key performance indicator (KPI) that helps you measure whether your content is working for you.
KPIs show how people interact with your brand, products, or services. For example:
- How many people clicked on an article?
- How many likes did we get on our Facebook page?
- Did we get more sales than before by using our video blog post?
Understand Your Audience
Before you can create a content marketing mission statement, it’s essential to understand your audience. Who are they? What do they want? How does your business fit into their needs and wants?
To answer these questions, first ask yourself: What pains do I want to relieve for my customers? Then, how can I best address these pains through my products or services?
Once you’ve identified the pain points associated with any given product or service, look at your target market demographics, buying cycle, and behavioral patterns.
Draft Your Content
You can use various tools and techniques to help draft your content marketing mission statement. Use a content calendar to plan your content, including timing and frequency. Use a content map to map out the different kinds of information you’ll share on social media, email campaigns, and blogs. This helps you determine which information is most valuable for each channel.
Determine Immediate Benefits
The first step to creating your mission statement is determining the immediate benefits of content marketing.
What are some examples of immediate benefits?
- A new customer who becomes a loyal fan of your brand and never spends money on another company again.
- Your company gets more press coverage because they’re mentioned in an article you wrote.
Measure Your Results
The essential part of any content marketing strategy is measuring the results. By measuring the performance and effectiveness of your content, you can calculate how much traffic and sales it generates. You can also use this information to identify which types of content work best for different audiences, allowing you to prioritize future efforts accordingly.
Once all this has been done and analyzed, it’s time to make adjustments or changes based on those findings:
- Increase production quality by adding more original research to each post or video.
- Remove low-performing posts from future campaigns.
Conclusion
Content marketing helps you to reach your audience, but knowing precisely where to begin can be harder than you think. An effective content marketing mission statement for your company will help organize your team and guide them through creating engaging content that resonates with your audience.
