Social media is a massive, noisy space. People are constantly online and connected, but how do you ensure that your content stands out? Here are five ways to get noticed on social media today:
Social media users are looking for interesting things to read and watch, so don’t just repost what your competition is doing. Instead, come up with something new or different. You’ll need to put in the work up front, but once you have something unique, it’s easier to keep doing it consistently than if you had to start from scratch every time.
People are more likely to engage with visual content than written text alone, so share photos or videos whenever possible. If you don’t have professional photography equipment at your disposal, try taking pictures with your smartphone or use free photo editing software such as Canva or PicMonkey for quick fixes on photos before sharing them on social media.
One of the best ways to get noticed on social media is to engage with your followers. There are many ways in which you can do this. You can, for example, ask them questions or simply comment on their posts. This way, they will know that you’re interested in what they have to say and will be more likely to respond to you when you post something new.
Hashtags are an easy way of helping people find your content on social media platforms like Facebook, Instagram, and Twitter. They’re also an important part of keeping post engagement high because they give people who share your content an opportunity to add their comments about it which increases the chances that someone else will engage with it too! Make sure you use hashtags appropriately, and don’t overuse them! A few hashtags per post is enough; any more than that will make your post look spammy and unprofessional!
If you have a Facebook page and a Twitter account, it’s not enough to post to one and forget about the other. Posting once a day on each platform is better than posting once a week on both platforms. If you have time, try to post at least twice a day – once in the morning and once in the evening. This will help keep your followers engaged with your content as well as help increase your visibility on search engines.
Consistency is the key to being noticed on social media, but it goes many steps beyond just posting a consistent amount of content to your page. Maintaining that consistency over time and across different platforms can be crucial, especially if you want to grow your audience. Everyone uses social media differently, so focus more on doing what feels authentic for you and not getting lost in a sea of people who are just trying to do the same thing.