How To Play Bigger And Be A Category King In Business

Being a category king is one of the most profitable ways to dominate your market, and companies like Amazon, Uber, and Apple are built on this strategy. Being a category king means that your company is the leading authority on a product or service.

You’re the top dog in your niche. Still, instead of cowering in fear of competitors looming over you, there’s an enormous benefit to this kind of dominance. Because you’re the go-to authority for whatever you sell, you become a primary source for other businesses to rely on for their needs.

By drawing in other companies into your ecosystem, then offering those businesses the chance to take advantage of all the perks that come with being an insider, like exclusive access to new products or data, you will continually tap into new markets without having to spend a dime on advertising or marketing.

The more they rely on you as an authority, the more they’ll want to return their products and ideas to your world. In other words, they’ll help promote your brand and become loyal customers!

How to become a Category King in Business?

So how do you do this? Here are some tips:

Establish a niche

When starting, it’s essential to choose one specific area of interest that you can use to create your brand and build your business. You may only be able to do some things at a time, but by choosing one thing and honing in on this area of expertise, you can create an authoritative position for yourself in the market.

Be consistent with your message. 

Be consistent across all platforms and channels so that people know what to expect when they see or buy from you. This will help build trust with your audience and keep them coming back for more!

Have a fantastic product or service

There is no better way to become a category king than to offer a product or service that is so far superior to the competition that you are clearly in a league of your own. But how do you get there? The first step is ensuring your business has a competitive advantage over others in its field. This could mean having better technology, better prices, more options, or even something as simple as better customer service.

Research Your Competition

Next, start researching how your competitors are doing and what they’re doing right. Don’t just look at the big brands; often, small businesses can offer something unique that larger companies cannot. Note what these companies are doing well and how you can improve upon it for your own business. Try to find ways to make their products or services better than yours so that when someone searches for something related to yours, they will immediately think of you first before anything else!

Create an emotional connection with your customers.

Successful companies  create an emotional connection with their customers. They understand what makes them tick, and they give them what they want: a product or service that solves their problems and makes them feel good about themselves.

You can do this by focusing on the benefits of your product or service rather than just the features. If you sell software, for example, don’t just talk about how many features it has. Talk about how it helps people save time or money or make their lives easier.


Becoming a category king is a way to get ahead by making your business stand out and be one of the top businesses in that industry. It involves being the best at your job and finding your niche, whether a specific product or service. The key here is specialization, so put your all into one thing, and make sure you stay at the top.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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