What is a customer avatar?
A customer avatar is a means of identifying who your customers are and crafting messages that resonates with them. It’s not something conjured up by the marketing team, but instead, a compilation of information about who your ideal customer is, how they think, and what their values are. By understanding this information, you can create content that speaks directly to them.
By creating an image in your mind of what your target customer looks like, you can better focus on that customer in your marketing activities. Also known as a nickname or pseudonym, many people use the same avatar when chatting, posting on forums and comment boards, blogs and anything else the internet offers.