Steps to Building on a Solid Social Media Foundation (6 Steps)

Above all things, social media should help you at least double the value of your business. It should help grow your customer base and help to allow you to sell more goods or services to the customers you already have.

For this to happen, you need to have a solid foundation for those followers, customers, and clients that you have built up. You want them to be able to trust you and feel comfortable about sharing their information with you so that they can go ahead and buy from your company.

What are the 6 steps to a social media plan?

Here are the six steps to building a solid foundation for your social media plan:

Identify your goals

Social media is all about engagement, but that doesn’t mean it’s not important to have clear goals in mind before you dive in. What do you want to accomplish by using social media? To build brand awareness? Drive traffic to your website? Generate leads? Start conversations around a particular topic? Communicate with customers and prospects?

Check out your competitors.

One of the first steps to a social media plan is to check out your competitors. What are they doing? What are they saying? How are they interacting with customers? This can help you create a strategy that will work for your business and set you apart from other businesses in your industry.

Choose the best platform(s) for your audience.

You should choose at least two social platforms to focus on based on where your target audience spends their time online. You can also use multiple platforms at once to reach different audiences if they’re present on more than one platform. For example, Instagram might be an ideal place for millennials to follow a brand, while Facebook could be better suited for baby boomers or Generation Xers.

Create a Schedule

Creating a schedule is a vital step to building a solid foundation. If you post content regularly and use the same hashtags, your audience will become familiar with your content and know when to expect it. This consistency also helps with engagement, as people can use their favorite social media platforms for entertainment rather than only seeing updates about work or other responsibilities.

Engage with Your Audience

Engaging with your audience is a great way to build trust and loyalty. Whether answering questions, responding to comments, or simply talking about something that interests them, you can help create an emotional connection by being present in discussions, sharing their opinions, and creating opportunities for them to give feedback on what they like best about your brand. This will help you develop relationships that go beyond liking or following posts.

Track the right metrics

You can’t improve what you don’t measure! The key to any successful social media campaign is tracking how well it’s working. The best way to do this is by measuring engagement and conversion rates on each post or tweet. If people share what you post on Facebook or retweet your tweets, it’s working! If they aren’t engaging with your content, then it might be time to reevaluate what you’re posting.


Find your niche and focus on building it. Take the time to understand your audience and discover how you can attract them to your page, whether it be through content or conversation. Present yourself as an expert and build a network of associates who will support you. And remember, it’s never too late to start working towards your social media dreams.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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