Here are the six steps to building a solid foundation for your social media plan:
Social media is all about engagement, but that doesn’t mean it’s not important to have clear goals in mind before you dive in. What do you want to accomplish by using social media? To build brand awareness? Drive traffic to your website? Generate leads? Start conversations around a particular topic? Communicate with customers and prospects?
One of the first steps to a social media plan is to check out your competitors. What are they doing? What are they saying? How are they interacting with customers? This can help you create a strategy that will work for your business and set you apart from other businesses in your industry.
You should choose at least two social platforms to focus on based on where your target audience spends their time online. You can also use multiple platforms at once to reach different audiences if they’re present on more than one platform. For example, Instagram might be an ideal place for millennials to follow a brand, while Facebook could be better suited for baby boomers or Generation Xers.
Creating a schedule is a vital step to building a solid foundation. If you post content regularly and use the same hashtags, your audience will become familiar with your content and know when to expect it. This consistency also helps with engagement, as people can use their favorite social media platforms for entertainment rather than only seeing updates about work or other responsibilities.
Engaging with your audience is a great way to build trust and loyalty. Whether answering questions, responding to comments, or simply talking about something that interests them, you can help create an emotional connection by being present in discussions, sharing their opinions, and creating opportunities for them to give feedback on what they like best about your brand. This will help you develop relationships that go beyond liking or following posts.
You can’t improve what you don’t measure! The key to any successful social media campaign is tracking how well it’s working. The best way to do this is by measuring engagement and conversion rates on each post or tweet. If people share what you post on Facebook or retweet your tweets, it’s working! If they aren’t engaging with your content, then it might be time to reevaluate what you’re posting.
Find your niche and focus on building it. Take the time to understand your audience and discover how you can attract them to your page, whether it be through content or conversation. Present yourself as an expert and build a network of associates who will support you. And remember, it’s never too late to start working towards your social media dreams.