What is the correct way to use LinkedIn?

LinkedIn is like an online directory where recruiters can find potential sources for their companies without leaving the office. The same is true for job seekers; without leaving their house, they can connect themselves with the companies and find jobs that suit them.

According to an estimation in 2021, LinkedIn consists of 740 million users from 200 countries and 500 companies. But the question here is how to make the best out of this amazing platform. So for this here, we are mentioning 20 best practises that you can follow.

  • Choose the right profile picture for LinkedIn: 

Your profile picture is the first thing people see when they visit your profile, so it’s important to choose one that makes a good impression. It should be a close-up, professional-looking headshot. Avoid using a selfie or a picture that’s been taken with a smartphone camera.

  • Improve your headline:

Your headline is the second thing people see after your profile picture, so it’s important to make sure it’s engaging and informative. Use keywords that describe what you do, so that people can easily find you when they’re searching for someone with your skills and experience.

  • Use rich media in your summary.

Your summary is your opportunity to tell your story in your own words. Use it to paint a picture of who you are, what you do, and what you’re passionate about. You can use rich media (photos, videos, and infographics) to make your summary more engaging.

  • Highlight your skills and endorsements.

Your skills and endorsements are a great way to show people what you’re good at. Ask your connections to endorse you for the skills that you want to be known for.

  • Use keywords on your job titles and descriptions.

Your job titles and descriptions are another great opportunity to use keywords. When people are searching for someone with your skills and experience, these are the terms they’re likely to use. So, make sure you include them in your job titles and descriptions.

  • Add projects to showcase your work:

If you want to show people what you’re capable of, add some projects to your profile. Projects are a great way to showcase your skills and experience, and they’re also a great way to show your commitment to lifelong learning.

  • Join groups and participate in discussions.

Groups are a great way to connect with like-minded people and to position yourself as an expert in your field. When you join a group, make sure you participate in the discussions—this is a great way to raise your profile.

  • Connect with other professionals:

LinkedIn is a great platform for networking. So, make sure you’re connecting with other professionals in your field. This is a great way to build relationships and to find new opportunities.

  • Follow companies and influencers

Following companies and influencers is a great way to stay up-to-date with your industry and to find new opportunities.

  • Distribute your content

Sharing your own content is a great way to show your expertise and to build your personal brand. If you don’t have any content of your own, you can share other people’s content. Just make sure you add your own commentary, so that people can see your expertise.

  • Write articles

LinkedIn articles are a great way to show your expertise and to build your personal brand. If you’re not a confident writer, you can hire a freelance writer to help you.

  • Get involved in LinkedIn Pulse:

LinkedIn Pulse is a great way to share your thoughts on current affairs and to show your expertise on a particular subject. If you’re not sure what to write about, you can use the LinkedIn Pulse app to find ideas. 

  • Make use of LinkedIn Live

LinkedIn Live is a great way to connect with your audience and to build your personal brand. If you’re not sure what to talk about, you can use the LinkedIn Live app to find ideas.

  • Create and share presentations

Creating and sharing presentations is a great way to show your expertise and to build your personal brand. If you’re not sure what to talk about, you can use the LinkedIn Presentations app to find ideas.

  • Hosting a webinar

Hosting a webinar is a great way to show your expertise and to build your personal brand. If you’re not sure what to talk about, you can use the LinkedIn Webinars app to find ideas.

  • Take part in LinkedIn Learning

LinkedIn Learning is a great way to show your commitment to lifelong learning and to build your personal brand. If you’re not sure what to learn, you can use the LinkedIn Learning app to find courses.

  • Give and receive recommendations

Giving and receiving recommendations is a great way to show your expertise and to build your personal brand. If you’re not sure what to recommend, you can use the LinkedIn Recommendations app to find ideas.

  • Use InMaps to visualise your connections

InMaps are a great way to visualise your connections and to find new opportunities.

  • Use the LinkedIn Sales Navigator

The LinkedIn Sales Navigator is a great way to find new sales opportunities and to build your personal brand.

  • Using LinkedIn Recruiter

LinkedIn Recruiter is a great way to find new job opportunities and to build your personal brand.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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