- Choose the right profile picture for LinkedIn:
Your profile picture is the first thing people see when they visit your profile, so it’s important to choose one that makes a good impression. It should be a close-up, professional-looking headshot. Avoid using a selfie or a picture that’s been taken with a smartphone camera.
- Improve your headline:
Your headline is the second thing people see after your profile picture, so it’s important to make sure it’s engaging and informative. Use keywords that describe what you do, so that people can easily find you when they’re searching for someone with your skills and experience.
- Use rich media in your summary.
Your summary is your opportunity to tell your story in your own words. Use it to paint a picture of who you are, what you do, and what you’re passionate about. You can use rich media (photos, videos, and infographics) to make your summary more engaging.
- Highlight your skills and endorsements.
Your skills and endorsements are a great way to show people what you’re good at. Ask your connections to endorse you for the skills that you want to be known for.
- Use keywords on your job titles and descriptions.
Your job titles and descriptions are another great opportunity to use keywords. When people are searching for someone with your skills and experience, these are the terms they’re likely to use. So, make sure you include them in your job titles and descriptions.
- Add projects to showcase your work:
If you want to show people what you’re capable of, add some projects to your profile. Projects are a great way to showcase your skills and experience, and they’re also a great way to show your commitment to lifelong learning.
- Join groups and participate in discussions.
Groups are a great way to connect with like-minded people and to position yourself as an expert in your field. When you join a group, make sure you participate in the discussions—this is a great way to raise your profile.
- Connect with other professionals:
LinkedIn is a great platform for networking. So, make sure you’re connecting with other professionals in your field. This is a great way to build relationships and to find new opportunities.
- Follow companies and influencers
Following companies and influencers is a great way to stay up-to-date with your industry and to find new opportunities.
- Distribute your content
Sharing your own content is a great way to show your expertise and to build your personal brand. If you don’t have any content of your own, you can share other people’s content. Just make sure you add your own commentary, so that people can see your expertise.
- Write articles
LinkedIn articles are a great way to show your expertise and to build your personal brand. If you’re not a confident writer, you can hire a freelance writer to help you.
- Get involved in LinkedIn Pulse:
LinkedIn Pulse is a great way to share your thoughts on current affairs and to show your expertise on a particular subject. If you’re not sure what to write about, you can use the LinkedIn Pulse app to find ideas.
- Make use of LinkedIn Live
LinkedIn Live is a great way to connect with your audience and to build your personal brand. If you’re not sure what to talk about, you can use the LinkedIn Live app to find ideas.
- Create and share presentations
Creating and sharing presentations is a great way to show your expertise and to build your personal brand. If you’re not sure what to talk about, you can use the LinkedIn Presentations app to find ideas.
- Hosting a webinar
Hosting a webinar is a great way to show your expertise and to build your personal brand. If you’re not sure what to talk about, you can use the LinkedIn Webinars app to find ideas.
- Take part in LinkedIn Learning
LinkedIn Learning is a great way to show your commitment to lifelong learning and to build your personal brand. If you’re not sure what to learn, you can use the LinkedIn Learning app to find courses.
- Give and receive recommendations
Giving and receiving recommendations is a great way to show your expertise and to build your personal brand. If you’re not sure what to recommend, you can use the LinkedIn Recommendations app to find ideas.
- Use InMaps to visualise your connections
InMaps are a great way to visualise your connections and to find new opportunities.
- Use the LinkedIn Sales Navigator
The LinkedIn Sales Navigator is a great way to find new sales opportunities and to build your personal brand.
- Using LinkedIn Recruiter
LinkedIn Recruiter is a great way to find new job opportunities and to build your personal brand.