When to keep or shut off ads

Advertising is a challenge for many businesses. It’s expensive, requires a lot of time and effort, and can be unpredictable. You never know how your customers will react to your ads or what kind of impact they’ll have on your bottom line.

But if you’re going to advertise, you must do so wisely. Think about where to advertise. Where do your customers go? If they go online but not into newspapers or magazines, those channels may be better suited for other businesses’ needs than yours unless there’s something else about them that makes them more suitable. When it comes down to choosing between online versus offline channels, ask yourself which ones fit best with your budget, audience, and message.

Signs It’s Time To Remove An Ad

Here are signs that it’s time to remove an advertisement:

A High-Frequency Score

The frequency score measures how often an ad is shown to a user over a specific period. The higher the frequency, the more you’re paying for that impression and the less likely your ad will be clicked. This can get expensive fast!

Low Click-Through Rate

The click-through rate (CTR) is the percentage of impressions that resulted in an actual click on your ad. If your CTR is low, people aren’t interested in what you offer and aren’t clicking on your ads. This could mean they don’t like what they see or see anything!

Overall Low-Quality Score

It’s essential to check your overall quality score before taking any action. This is the score Google gives your ads based on their relevance to users, the click-through rate, and whether or not they are likely to be helpful to searchers. If your quality score is low, it’s time to remove an ad.

Low Engagement Rate

Google also looks at the engagement rate when calculating your ad quality score. The engagement rate is determined by how often people interact with your ads, e.g., clicking on them, and how often people interact with the web page where they lead, e.g., buying something. If you have a low engagement rate, it may be time to remove an ad that could be performing better so that you can find one that works better for your audience and goals.

Your Target Audiences Overlap

Your targeting could be problematic if you have multiple target audiences for a single ad. If your ads target various audiences, they can overlap and confuse those viewing them. This is especially true if those viewing the ad need to become more familiar with what it is about or what it is trying to sell.

Negative Feedback from the Audience

If you receive negative ad feedback, it may be time to retire it and try something new instead. If people complain about an ad being confusing or misleading, stop using it altogether before causing more damage than good with your campaign!


Every ad campaign needs a timeline and set of benchmarks to gauge success. Is the campaign slowly progressing? Has it stalled? Have you already reached your goal? These are all questions that need to be answered, and they can be answered by analyzing data. If you find an advertisement that does not match your analytics data, it might be time to look at your numbers again and see if removing the ad is the right move.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

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I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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