Why should you be on LinkedIn?

It is offendedly asked by the coaches if it’s necessary to have a linkedin account for your personal and professional career. And every time, the answer is always the same: YES!

It is understandable that not everyone wants to use social media platforms like Instagram and Facebook, but LinkedIn is a must-have platform to manage one’s professional and personal career by staying connected to the world. Let me share my top reasons for advocating it.

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  • Networking:

LinkedIn is a powerful networking tool. It allows you to connect with other professionals, learn about new opportunities, and build relationships.

It is also a great way to stay in touch with people you have worked with in the past. Even if you have lost touch with someone, LinkedIn can help you reconnect.

  • Visibility:

LinkedIn gives you visibility. It allows you to be found by potential employers, clients, and customers.

If you are not on LinkedIn, you are missing out on opportunities to be found.

There are over 3 billion searches on LinkedIn every month. That means that if you are not on LinkedIn, you are not being found.

  • Reputation Management:

LinkedIn is a great way to manage your professional reputation. It allows you to control the narrative about who you are and what you do.

You can use LinkedIn to showcase your work, accomplishments, and skills. You can also use it to connect with other professionals who can vouch for your skills and experience.

  • Lead Generation:

LinkedIn is a great way to generate leads. If you are a sales professional, LinkedIn is a must.

If you are not a sales professional, LinkedIn can still be a great way to generate leads for your business. You can use LinkedIn to connect with potential clients and customers.

You can also use LinkedIn to connect with other professionals who can refer you to potential clients and customers.

  • Brand Awareness:

LinkedIn is a great way to raise awareness for your personal brand or your business brand.

As a solopreneur or small business owner, LinkedIn can be a great way to get your brand in front of potential clients and customers.

If you are looking to increase your personal brand, LinkedIn is a great way to get your name and your work in front of potential employers.

  • A wealth of content

LinkedIn is a great source of content. There is a wealth of content on LinkedIn that can help you stay up to date on industry news, trends, and best practices.

You can also use LinkedIn to share your own content and position yourself as an expert in your field.

  • Job search:

LinkedIn is a great way to search for jobs. You can use LinkedIn to find job postings, research companies, and connect with potential employers.

If you are planning to go on parental leave or take an extended career break, LinkedIn can be a great way to keep your finger on the pulse of the job market and be ready to jump back in when the time is right.

  • Recruitment:

LinkedIn is a great way to recruit top talent. If you are looking to hire someone, LinkedIn is a great place to start your search.

You can use LinkedIn to post job openings, research potential candidates, and connect with potential employees.

Bottom line

If you are not on LinkedIn, you are missing out on opportunities to build your professional network, stay up to date on industry news, and be found by potential employers, clients, and customers.

If you are planning to go on parental leave or take an extended career break, LinkedIn is a vital tool to help you stay connected and manage your professional network.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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