5 Proven Tips to Boost Your Facebook Organic Reach

Facebook is the world’s largest social media platform, with over 2 billion users. As a business, you can use Facebook to promote your products and services and reach your target audience. However, it’s more complex than just creating a page; you must build a community around your brand. This can be done through engaging content that will encourage users to like, share or comment on your posts.

Regarding organic reach, Facebook is not what it used to be! The social media giant has been getting more aggressive with its algorithm, making it harder for brands to reach their fans organically. So, if you want to boost your organic reach on Facebook, here are some proven tips:

Smart Content Creation

Creating relevant and engaging content is essential in boosting your organic reach on Facebook. This can be done by creating relevant posts for your audience and shareable. When creating content, ensure you use high-quality images and videos to encourage people to click through and read or watch more of what you offer. This will help drive traffic to your website or landing page, where they can learn more about your products or services.

Content Repurposing

There is no doubt that content repurposing is one of the most reliable ways to increase your Facebook organic reach. If you want to boost your reach and engagement, then you need to repurpose your content. This way, you will be able to have more exposure on social media platforms and increase your brand’s online visibility.

Use Visuals

You must use visual elements in your posts to increase your Facebook organic reach. People love images more than text because they can easily understand the concepts by looking at the image rather than reading it. Therefore, use visuals in all your Facebook posts to boost your organic reach.

Engage with your Audience

Engaging with your audience is very important in boosting Facebook’s organic reach. You must engage with them to increase the number of people who will like and share your posts. You can answer their questions, interact with them, and ask for feedback. To engage with your audience, add a call-to-action at the end of every post and encourage them to leave a comment or like the post. You can also ask questions or do fun polls in your posts to increase engagement.

Use videos and Facebook Live

Videos are becoming increasingly popular on social media, and Facebook is no exception. Videos have a high potential for engagement and reach, which is why they are such an essential tool for marketers today. If you have the budget, consider hiring a professional video creator or using platforms like Wideo or Animoto to create simple videos without hiring anyone else. If you don’t have the budget, try using tools like Powtoons or Animoto as an alternative.


Overall, there are only a few tips that you can try to increase your organic reach. Make Facebook posts at the right time. Use relevant hashtags for your posts. Utilize paid ads to get more likes, comments, and reach. And lastly, avoid being too promotional in your Facebook posts; instead, engage with your audience by promoting engagement!

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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