The Best Paid and Organic Search Channels for 2023

Paid and organic search is still the most crucial channel for driving website traffic. But if you want to be successful in 2023, you need to know how to use all the different search channels effectively. For example, you might have a great PPC campaign set up for your business, but if your website is full of duplicate content or has low-quality backlinks, it will not perform as well as it could.

On the other hand, if you have a great website optimized for organic search and don’t rely on paid ads, you can expect better results from Google’s algorithm than on paid ads alone. Let’s look at the best paid and organic search channels for 2020 to ensure that your marketing efforts are reaching their full potential!

7 Best Digital Marketing Channels

Here are things you should be doing:

Organic SEO

Organic Search Engine Optimization is a marketing strategy that uses natural methods to increase your visibility. Organic SEO is about creating content that Google and other search engines love. Organic SEO aims to create an excellent user experience and drive more traffic to your website through high-quality content.

Paid Social Media Traffic

Paid Social Media Traffic refers to advertising on social media platforms like Facebook and Instagram. Paid Social Media Traffic can be used for lead generation or customer acquisition purposes, but it can also be used for branding and awareness-building purposes.

Paid Search Traffic (SEM)

Paid search is a form of advertising that allows you to target and reach specific audiences based on their interests and behaviors. Paid search ads can appear in Google’s search results and on the right side of the page, above or below organic results. They’re also available in Google AdWords, Bing Ads, Yahoo Gemini, and other networks.

Content Marketing

Content marketing is focused on creating and distributing valuable content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action. You can use content marketing as an alternative or complement to paid media, such as paid search ads (PPC) or display advertising.

Email Marketing

Email marketing is effective in generating sales and leads. It’s an excellent way to promote your business to customers when they are most likely to buy. The vital part is that you can build an audience as big or small as you want. When people subscribe to your list, they permit you to contact them with offers and content.

Social Proof Marketing

Social proof marketing is a strategy that uses testimonials from past customers to help convince new prospects that your product or service is worth trying out for themselves. If someone had tried it before and liked it, chances are high that other people will like it too!


Retargeting is one of the most effective paid channels because it allows you to reach people actively searching for something online. The goal is to get them back on your website or app through ads that follow them around the internet. You can target specific keywords or audiences based on demographic information like age and gender or their geographic location or interests based on what they do online.


Consumers looking for products and services are increasingly turning to search engines. More and more, search has become the primary way users interact with their devices. Since search determines the type of experience consumers will have on your site, you must pay close attention to how Google decides the quality of your site.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

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