7 Best Digital Marketing Channels
Here are things you should be doing:
Organic SEO
Organic Search Engine Optimization is a marketing strategy that uses natural methods to increase your visibility. Organic SEO is about creating content that Google and other search engines love. Organic SEO aims to create an excellent user experience and drive more traffic to your website through high-quality content.
Paid Social Media Traffic
Paid Social Media Traffic refers to advertising on social media platforms like Facebook and Instagram. Paid Social Media Traffic can be used for lead generation or customer acquisition purposes, but it can also be used for branding and awareness-building purposes.
Paid Search Traffic (SEM)
Paid search is a form of advertising that allows you to target and reach specific audiences based on their interests and behaviors. Paid search ads can appear in Google’s search results and on the right side of the page, above or below organic results. They’re also available in Google AdWords, Bing Ads, Yahoo Gemini, and other networks.
Content Marketing
Content marketing is focused on creating and distributing valuable content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action. You can use content marketing as an alternative or complement to paid media, such as paid search ads (PPC) or display advertising.
Email Marketing
Email marketing is effective in generating sales and leads. It’s an excellent way to promote your business to customers when they are most likely to buy. The vital part is that you can build an audience as big or small as you want. When people subscribe to your list, they permit you to contact them with offers and content.
Social Proof Marketing
Social proof marketing is a strategy that uses testimonials from past customers to help convince new prospects that your product or service is worth trying out for themselves. If someone had tried it before and liked it, chances are high that other people will like it too!
Retargeting
Retargeting is one of the most effective paid channels because it allows you to reach people actively searching for something online. The goal is to get them back on your website or app through ads that follow them around the internet. You can target specific keywords or audiences based on demographic information like age and gender or their geographic location or interests based on what they do online.
Conclusion
Consumers looking for products and services are increasingly turning to search engines. More and more, search has become the primary way users interact with their devices. Since search determines the type of experience consumers will have on your site, you must pay close attention to how Google decides the quality of your site.
