Is Facebook Organic Marketing Dead?

For years, Facebook was a place to go to promote your business. You could set up a page, add content, and get more likes. Then you could post promotional offers and watch your reach increase, sometimes even for free.

But in recent years, the organic reach of Facebook posts has declined as the social network increasingly enforces a pay-to-play model. The result? You can’t just post anything on Facebook anymore. If you want people to see your posts, you have to pay for it, something complicated when you’re a small business owner already paying for various marketing tools and campaigns.

As more and more businesses jump into the fray and try to tap into this still-vast market by creating their pages, they need more time to get traction organically. Some pages have hundreds of thousands of followers, while others still struggle with just a few hundred likes. How do they gain followers? Hire an agency? Pay to boost every post? What’s the best way to use Facebook if your goal is to build an audience?

The marketers behind these pages will tell you that organic growth is still possible, but only with the right strategy. So what is that strategy?

How do I grow organically in 2022 on Facebook?

Here’s how to grow organically on Facebook:

Run Facebook Ads

This is the most obvious way of growing organically on Facebook, and it works well because it allows you to target specific groups of people with your ads. You can choose the type of people you want to see your ad, such as those who like similar pages or have similar interests. This ensures that only relevant people see your ad and click through to your page.

Post-Attention-Grabbing Content

While running Facebook ads will help get more people onto your fan page, posting exciting content is essential; otherwise, they will only stay short enough to become fans! Make sure that everything you post grabs people’s attention immediately, so they want to click through and learn more about what you offer.”

Host a Giveaway

Giveaways are a great way to get your followers excited about your brand and an easy way to grow your following. They can be as simple as asking your followers to tag a friend and leave a comment on the giveaway post, or more complex, like offering a free product in exchange for their email address.

Partner with an Influencer

Influencers are an excellent way to grow your following on Facebook since they already have thousands or even millions of fans who trust their opinion and are willing to follow their recommendations. They also have a lot of influence over what people buy and what products they like, so when you partner with them, you can expect an increase in sales and engagement as well as new customers coming into your store or business.


In short, yes, organic marketing on Facebook is dying. So what does that mean for marketers who’ve built their business on this platform? It’s difficult to say for sure, but the one thing we know for certain is that Facebook will never be the same again. No longer can you rely on your fans to be there and have the content you created show up in their feed. It’s time to embrace paid advertising if you still need to do so.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

Leave a Comment