6 Organic Content Promotion Channels That Really Work

Organic content promotion channels are an essential part of the content marketing strategy for any company. These channels can help increase brand awareness and drive site traffic, but only if you know how to use them properly.

Organic content promotion is sharing your content on social media platforms, in forums, and other online communities, and with influencers who can promote it to their audiences.

Here are six organic content promotion channels that work:

Search engine optimization (SEO)

Searching for the right keywords in Google is a very effective method of promoting your content. The key is understanding what people are looking for and then writing about those topics. When you write about what people are searching for, they will be more likely to click on your article when they search Google. This is called search engine optimization (SEO).

Social media organic marketing

Social media platforms such as Facebook and Twitter allow you to post links to articles or other pieces of content you have created. When you share this information with your friends and followers, they can view it and even share it with their friends and followers who may find it helpful or interesting. Social media is an excellent organic marketing tool because it allows you to reach a large audience with little effort quickly.

Lead magnets

Lead magnets are freebies that you give away in exchange for contact information. The most common lead magnet is a free ebook or checklist, but many other options exist. For example, you can create a video tutorial or whitepaper and offer it as a download in exchange for an email address.

Email marketing

Email marketing is one of the most effective ways to reach your target audience and drive conversions without spending money on ads or paid promotions, e.g., sponsored posts. You can also use email marketing to build your list by offering subscribers exclusive content like bonus chapters from your book or special reports/eBooks/etc.

Live events and webinars

Hosting live events or webinars can effectively promote your content because it allows you to interact with potential customers in real time. You can even use these events to promote your product or service through lead capture forms or sales pitches during breaks or at the end of the presentation.


Podcasts are another great way to share your content with larger audiences and get people talking about it on social media. You can create podcasts featuring interviews with industry experts or influencers who can talk about their experience using your product or service in their businesses. You can also interview other people (such as celebrities) who have been featured in news articles about your business or industry, which will help increase traffic.


If you’re looking to promote your site organically, there’s no shortage of options. But only some of these channels will work for some sites; successful promotion requires targeting the right audience and making connections. Take some time to consider how these channels can best apply to your content, then take a step into the world of organic web promotion.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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