Here are six organic content promotion channels that work:
Search engine optimization (SEO)
Searching for the right keywords in Google is a very effective method of promoting your content. The key is understanding what people are looking for and then writing about those topics. When you write about what people are searching for, they will be more likely to click on your article when they search Google. This is called search engine optimization (SEO).
Social media organic marketing
Social media platforms such as Facebook and Twitter allow you to post links to articles or other pieces of content you have created. When you share this information with your friends and followers, they can view it and even share it with their friends and followers who may find it helpful or interesting. Social media is an excellent organic marketing tool because it allows you to reach a large audience with little effort quickly.
Lead magnets
Lead magnets are freebies that you give away in exchange for contact information. The most common lead magnet is a free ebook or checklist, but many other options exist. For example, you can create a video tutorial or whitepaper and offer it as a download in exchange for an email address.
Email marketing
Email marketing is one of the most effective ways to reach your target audience and drive conversions without spending money on ads or paid promotions, e.g., sponsored posts. You can also use email marketing to build your list by offering subscribers exclusive content like bonus chapters from your book or special reports/eBooks/etc.
Live events and webinars
Hosting live events or webinars can effectively promote your content because it allows you to interact with potential customers in real time. You can even use these events to promote your product or service through lead capture forms or sales pitches during breaks or at the end of the presentation.
Podcasts
Podcasts are another great way to share your content with larger audiences and get people talking about it on social media. You can create podcasts featuring interviews with industry experts or influencers who can talk about their experience using your product or service in their businesses. You can also interview other people (such as celebrities) who have been featured in news articles about your business or industry, which will help increase traffic.
Conclusion
If you’re looking to promote your site organically, there’s no shortage of options. But only some of these channels will work for some sites; successful promotion requires targeting the right audience and making connections. Take some time to consider how these channels can best apply to your content, then take a step into the world of organic web promotion.
