Step 1: Define the Situation
Before creating an effective organic marketing plan, you need to know why you’re doing it in the first place. What is your goal? Is it a sales goal? Is it a branding goal? Is it something else entirely? Once you know what you’re trying to accomplish with your organic marketing plan, it will be easier to determine how best to achieve that goal.
Step 2: Define Your Audience
To create an effective organic marketing plan, you need to know who will buy from you. This doesn’t mean that they have bought from you before; instead, they could be potential customers who have never purchased anything from your company before but who would consider doing so if presented with the right offer at the right time on the right platform by someone who understands them well enough to provide them with just what they’re looking for when they’re looking for it. Once you have identified these people, it becomes easier to tailor your content about how to market your product or service to reach the right people.
Step 3: Define the Goals
It’s essential to define your goals for the organic marketing plan. This will help you determine where to focus your efforts and how much time and money to invest in each area. For example, if your primary goal is increasing revenue from existing customers, you’ll want to focus on content marketing or customer experience initiatives that help strengthen relationships with current customers. If your goal is to acquire new customers, you’ll want to focus on lead-generation tactics like PPC advertising or social media campaigns that drive traffic to your website.
Step 4: Define the Methods and Tactics:
Defining the methods and tactics you’ll use in each area of your organic marketing plan. This can include everything from SEO best practices like keyword research and site architecture optimization to content creation strategies such as blogging or guest posting on other sites within your industry. The key here is ensuring that every tactic aligns with one of your goals while also being realistic about what resources are available (time, money) so that you save time pursuing tactics that are likely to produce results at a reasonable cost-per-lead ratio.
Step 5: Define the Platforms and Content
In this section, you should identify the platforms you will use, like Facebook, Twitter, Instagram, email marketing, and other social media channels.
It’s also important to decide what content you will use for your organic marketing plan. Will it be blog posts or videos? What topics do you want to cover in your content?
Step 6: Define Your Budget
Defining how much money you will spend on your organic marketing plan is essential. You can start by determining how much money you want to spend on each platform per month and then divide that number by 12 months to know how much you need each month.
Step 7: Evaluate and Improve
The final step in your organic marketing plan is to evaluate its effectiveness. How well did your plan achieve its objectives? What were things successful? What could things be improved?
In this step, you’ll also want to look at how your business compares to others in your industry regarding organic search rankings. Is there anything you can do better than your competitors? If so, then make changes accordingly.
Conclusion
By taking time to focus on the key fundamentals, an organic marketing plan will help you build and sustain a successful online marketing presence. By mapping out a plan of action and setting goals, you will establish the proper framework for your business to succeed. Making the time for evaluation and re-evaluation is essential to maintaining your organic marketing plan. And by doing so, you’ll give yourself the best opportunity to succeed.
