7 questions to create your ideal customer avatar for your business

As a business owner, you can be more personal than big brands. You can tailor to your customer’s wants and needs. A customer avatar is a fictional representation of the ideal customer for your business. It helps your business stand out from competitors by understanding who they are and what they need from you.

An avatar can also help shape your marketing strategy and brand’s personality. This guide provides seven questions to help you create an image of your ideal customer, so you can communicate with them more comfortably and authentically. You can then use that avatar to focus your existing marketing efforts instead of wasting time and money on people who wouldn’t be a good fit. The results will speak for themselves.

Who Are They?

Your customers are just like you; they have the exact needs and desires and want to be treated well. Everyone wants to be respected, listened to, and taken seriously. If you can understand what makes your customers tick, it will be easier for you to provide them with a service that meets their needs.

Where Do They Live?

Location is crucial because it will help you determine where your business needs to be located to reach your ideal customer avatar effectively. You may also want to target consumers who live in areas where no other businesses offer similar products or services to attract more customers than your competitors, who are located nearby.

What Do They Do For Fun?

What they do for fun helps you understand their lifestyle and interests. Are they into yoga? Sports? Music festivals? Surfing? Skiing? Gardening? Or maybe they don’t have any hobbies at all! Which will help you understand what kind of content they might be interested in receiving from brands on social media, such as Instagram stories or Facebook Live broadcasts. Knowing their interests will help when thinking about how to market to them.

What Is Important To Them (Goals)?

Different people have different goals in life that motivate them. For example, some people want to get rich faster, while others value financial security above all else. The various goals will affect their decision-making process because they prioritize certain things over others based on their values and beliefs.

What Are Their Demographics?

Demographics include age, gender, income level, and location (town, city, or country). The more specific you can be with these details, the better because it will help you tailor your marketing messages to their needs. You need to know who they are so that you can use language that appeals to them specifically and tailor products or services according to their needs and wants.

Where Do They Hang Out Online?

If you know where your target audience hangs out online; on social media sites, forums, etc, it’s much easier for you to reach out to them and connect with them on those platforms. If not, this is another question that will help inform your social media strategy and where you should focus your time and effort when building relationships online with prospective customers.

What Keeps Them Up At Night?

If you know what keeps your target customers up at night, it’s easier for you to create content addressing those concerns. For example, if your target customers worry about losing their job or struggling with debt, then content about making money online or cutting expenses might be relevant.


Before developing an effective marketing campaign, you must create a vivid picture of your ideal customer. Think about the reasons why they chose to buy from your company instead of any one of your competitors. Is it a specific product you sell?

A certain service? What is the quality of your customer service? Marketers across all industries have many techniques to help them identify their ideal customers. These eleven will give you a leg up on the competition and lead to better ROI.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

Leave a Comment