Before you can build a customer avatar, you need to understand the purpose of your business. What issue is your product or service solving? A good mission statement will help you define your value proposition and determine who your ideal customers are.
When creating a customer avatar, you should try to get as much information as possible. Regarding demographics, you need to know the person’s age, gender, family status, and income, and it also helps to understand their education level and interests.
Psychographics is another critical factor in building a customer avatar. The goal here is to identify what motivates your ideal customer and what they value most in life. Is your target market more concerned with career success or family? How do they spend their free time? What are their hobbies and interests?
Start by asking your existing customers who they are, what they like about your brand, and what they don’t like. You can also ask them what they would change about your company or products if they had the opportunity to do so.
Take a look at your existing products or services, and consider how to improve based on customer feedback. Think about ways you can better serve the needs of this group of people, including their unique interests and needs, while still maintaining your brand identity.
What is it that makes them want to buy from you? Why would someone choose your business over another one like it? Is it because you offer a better price? Or because you provide more value for the price? Maybe shopping online is more convenient instead of going into a store. Whatever it may be, once you know what motivates people to buy from you, it becomes easier to identify who those people might be.
On which social platforms does your target audience spend their time? Which blogs do they read? This information will help you create content that speaks directly to them.
You don’t need a perfect personality profile to start researching your ideal customer avatar, but it is essential to understand who you want to target. Ideally, you will be able to spend time observing your target customer with an open mind and listening carefully to what they have to say.
This way, you should gain valuable insights into the questions on your customers’ minds and, more importantly, questions that aren’t being answered by appropriate available solutions.