Customer avatars give context to your decisions as a business owner or marketer. They help you understand what your customers want and think, making it easier to provide products and services that fit their needs. Here are five steps to creating your customer avatar:
Creating your customer avatar by giving them a name and a physical description will help you visualize the person you are designing products and services for.
It also helps you relate to them emotionally, which eases you to understand what they want from your business. Give them a physical description as well; this will help you to see them as real people rather than just numbers or statistics.
The demographic information can include age range, location, gender and marital status, and other characteristics. For example, if your business caters specifically to mothers, it would be helpful to know how many children each customer has, where they live and whether or not they have access to reliable childcare during working hours.
What are they hoping to accomplish by using your product or service? What do they want out of it? What do customers hope to gain from it?
Identifying your customers’ dreams and goals will help you understand the motivation behind their actions. It will also help you develop content that resonates with them and appeals to their interests.
Now that you know what motivates your customers, it’s time to identify what challenges they face every day so that you can create solutions for those problems. Such information will allow you to create products or services that solve their challenges, which in turn helps build trust and credibility with your audience.
Once you’ve identified your customer avatar’s challenges, it’s time to find solutions that will help them overcome those challenges. Think of yourself as an advocate for this person and what they want. Hence create something that offers real value to your target market.
What differentiates it from other products or services in the marketplace? Why should someone choose yours over someone else’s? What will ultimately make people choose your product over someone else’s?
By crafting your ideal customer, you’ll be better able to tailor the sale process to their needs and make them feel more comfortable. The more detail you can include about this persona, the better. Just remember that you may need to revisit your avatar occasionally as required, especially if your business changes or a new market appears that may need a slightly different treatment.