An avatar represents a person, animal or object and can be used in games, movies and other forms of media. The concept has also been applied to the online world — and it’s an essential tool for businesses. Here are six ways you can use avatars in your business:
An avatar can help build trust and rapport with your customers. A study by Convercent found that people were more likely to trust a business that uses an avatar than one that doesn’t. In addition, avatars can establish emotional connections with potential customers, leading to increased sales.
Avatars can make you seem more knowledgeable on specific topics since they allow you to express yourself through body language and facial expressions. When someone sees an image of someone smiling while they’re talking about something they love, they’re likely to feel more connected to that person (even if it’s just virtual). An avatar could make them more interested in what you say about their industry or product offerings.
An avatar is a visual representation of your business or brand. It can help customers identify and remember you, making it easier for them to return to your website, app or local location.
The best way to use an avatar is to make it consistent with other representations of your brand. For example, if you have a logo that includes color, shape and design elements, try to use these same elements in your avatar. An avatar will help build familiarity and trust with customers who have already seen other representations of your brand.
An avatar helps create consistency across all media platforms, including social media sites like Facebook and Twitter, e-mail marketing campaigns and websites. Multiple locations or business units need separate branding but want all their online communications to feel the same even though they’re from different parts of your company.
Businesses often struggle to get their point across because they don’t have an easy way of interacting with customers on social media platforms like Facebook. Using avatars can help bridge this gap by providing a human face for the company and giving it more personality on these platforms.
The avatar bridges your identity and the brand you create as an entrepreneur. Avatars express your physical presence as well as your mental essence. It is crucial to understand that for the avatar’s design to be successful, it must incorporate aspects of your brand with a touch of personality. The important thing is to choose the avatar that best represents who you are and the image you want to convey. Choose an appropriate avatar that looks and feels professional yet easily accessible and an almost familiar friend to your clients.