7 Ways to Use Facebook for Marketing

Facebook is the world’s largest social media platform, with over 2.32 billion monthly active users (as of January 2019). It’s also one of the most effective ways to market your business online.

In this post, you’ll learn how to use Facebook for marketing in 7 different ways: Add sharing buttons on your website, Boost your posts, Create a Facebook group, Use Facebook live video streaming service to promote events or announcements, Run a contest or giveaway on your page Show off photos and videos that other people or businesses have already posted.

Add Facebook Sharing Buttons on Your Website

Adding Facebook buttons to your website is a great way to get more people to share your content. By adding these buttons, you’re making it easier for people to share your content and increasing the number of shares by making it simple.

Boost Your Facebook Posts

Facebook boosts are a great way to get your content seen by more people. Boosting a post is one of the most effective ways to increase engagement, reach, and likes. If your goal is to build an audience on Facebook or increase awareness, then boosting posts will help you achieve this.

Create a Facebook Group

f you’re a business owner, consider creating a Facebook group for your business. This is a great place to promote your brand and connect with customers and potential customers. A Facebook group allows people interested in what you do to learn more about your company. It also allows them to interact with each other and share links, photos, and videos related to the discussion topic.

Use Facebook Live

Use Facebook Live

Facebook Live is a great way to reach your target audience and grow your brand. The feature allows you to upload video clips and host live streams on the platform. You can broadcast through the Facebook app or website, giving you flexibility in what kind of equipment you use for your broadcasts. You can also schedule live videos beforehand, so there’s no need to worry about forgetting to record something on short notice!

Create a Paid Ad Strategy

A paid ad strategy is very important for using Facebook for marketing. You can’t just jump in and create ads without being prepared because it won’t work very well. You’ll end up spending money on ads that don’t convert, or you may even waste your time creating content that isn’t relevant to what people want to see.

Use Facebook Messenger and Chatbots

With Facebook Messenger, you can add a chatbot to your page. A chatbot is an automated customer service tool that helps visitors navigate the site and find what they’re looking for. A great example of this would be a company like Uber—you can use the app to hail a ride, but if you want more information about how it works or need help with something else, all you have to do is click on the “chat” button in the bottom right corner of the screen and send a message.

Run a Contest or Giveaway on your Facebook Page

If you’re looking for a way to increase engagement on your Facebook page and promote your products or services, consider running a contest or giveaway. The key is to make it relevant to your business. If you sell salad dressing, ask people to post photos of their favorite recipes using the product on Instagram and then pick their favorite entry by voting in the comments below each post.

There are many ways to use Facebook for marketing. You need to find the right ones for you.

It’s easy to get overwhelmed by the amount of information on Facebook, but don’t let that stop you from using it as a marketing tool. The trick is finding the right ways for you. Here are seven ways to use Facebook for marketing your business:

  • Use Facebook ads
  • Create and post engaging content
  • Host competitions on your page or in groups
  • Create a page for your brand or product(s)
  • Build an email list with Lead Ads


Facebook is a powerful tool for brands and businesses, and we’ve outlined some of the best strategies you can use to get started with Facebook marketing. By incorporating these tips into your current advertising or social media strategy, you’ll be able to reach more customers while saving money simultaneously.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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