8 Tips for Better Instagram Marketing for Business

If you want to impact the world and get your brand noticed, you must use all the available resources. Social media can be an excellent way to present your product to a global audience, and social media marketing is about engaging your customers and creating loyal fans for life.

Instagram can also be used as a gateway between content creation and sharing. Instagram is perfect for visual content, which makes it an ideal platform for businesses. However, there are plenty of ways to improve Instagram marketing for business. Here are eight quick tips that businesses can use to get more engagement.

Understand Your Audience

Before using Instagram for business, you must know who you’re trying to reach and what they want from your brand. If possible, look at the Instagram accounts of other companies in your industry and see how they use the platform. Knowing your audience will help you understand how to make your content more relevant and exciting.

Optimize Your Profile

Make sure you’ve filled out your bio with all the information about your company that makes sense for this platform. Use an image that represents your brand through a logo or other graphic element.

Find Your Visual Aesthetic

You will want to create a consistent look and feel for your feed; using a theme or color scheme. Good visuals will help keep your Instagram feed from looking like a mess of random photos and make it easier for people who like your brand to find you again.

Post Consistently

It’s not enough to post once every few months; you must consistently post on Instagram if you want people to notice and engage with your posts. If you don’t have time or resources to post daily, at least try to post three times per week or more often if possible.

Leverage Hashtags To Reach New Audiences

Hashtags help boost your post’s reach on Instagram, so use them wisely. They’re also an excellent way to find new audiences. For example, if you have a clothing brand, hashtags like #ootd (outfit of the day) or #fashion could help you reach new customers within those communities.

Engage With Your Community

As well as posting regularly with engaging content, it’s essential to interact with other users and comment on their posts when possible to show you care about what they have to say. Engagements will help build trust with your followers and encourage them to keep coming back for more updates from your company!

Add Calls-To-Action

Instagram is great for driving traffic to your website or landing page. If you want to encourage people to take action, add calls to action in your posts and stories. Also, ensure that you optimize your posts for search engines so that people can easily find them when searching for specific keywords on Google or other search engines.

Experiment With Different Content Types

Experiment with different types of content to see what works best for your brand. You might find that images with text perform better than images without text or vice versa. You can also test out different times or days of the week when posting new content may get better results than others.


With more people flocking to social media platforms, businesses must do more than advertise and expect results. If a company can find unique ways to interact with its audience, it will have a much better opportunity to build its brand and engage its target audience. Instagram is one of the most user-friendly and popular social media platforms for brands to reach out to their audiences.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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