Can Instagram be used for business?

Instagram is an image-based social media platform. Users create an account by allowing access to their photos and videos for their friends to see. You may be thinking, “why would my business want a social media profile for sharing images?”

The simple answer is to put yourself in front of potential customers. Social media is a tool, so it’s about how and when you use it. Because photos are such a massive part of the Instagram experience and many businesses sell visual products, there is an easy connection between social media and business.

Is Instagram Free For Businesses?

Business profiles on Instagram are free to anyone who wants one. After creating a business profile, you can start creating Instagram posts and sharing them with your followers.

You can also use the app on your phone or tablet to take photos and videos for your account. You can tag your posts with locations and add hashtags to increase their reach.

5 Reasons to Use Instagram for Business

Here are why you should be using Instagram for your business:

Put a Face to Your Brand

Instagram is an excellent platform for putting a face behind your brand name. People tend to relate better with people than companies. By posting pictures of what goes on behind the scenes at your company and showing employees doing their jobs, you can give followers an idea of what it’s like to work there.

The face will help them feel more connected to your brand and be more likely to follow you on other social media sites.

Boost Your Sales

Instagram is a visual platform that allows users to create unique images and share them with the world. You can use this feature to your advantage by creating images that promote your products or services, and high-quality visuals can help you reach a new audience and increase sales.

Tell Interesting Stories

You don’t need to post pictures of your products on Instagram. Instead, use this platform as an opportunity to tell interesting stories about your company and its products. Showcase behind-the-scenes photos of employees at work, offer sneak peeks into new projects, discuss industry developments, and more.

Stories will help build trust with viewers and increase engagement with your posts over time as people come back for more information about what you have to offer.

You Can Spy on Your Competitors.

Instagram’s search function makes it easy for users to find competitors’ profiles and posts. You can use this information to see what types of images and content they’re posting and determine if their strategy aligns with yours or need to make changes to improve your marketing techniques.

Stay Up-to-Date With Consumer Trends

Instagram allows businesses to stay up-to-date with consumer trends and interests by sorting through the photos people share through hashtags, comments, and likes. Consumer trends can help you better understand what people are talking about to tailor your products and services toward those needs.


Instagram is a great way to let people follow any business’s daily accomplishments and milestones. It shows your audience the human side of your business, making you more appealing to potential clients since they can identify with you better. Set up your account, post pictures, and engage with others in your field. Be creative, use hashtags, and experiment with different ways of reaching an audience!

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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