How do you create an effective marketing plan?

Creating an effective digital marketing plan is crucial to any business’s success. An excellent digital marketing strategy will help you reach customers and grow your audience while staying on budget and meeting your goals.

An excellent way to tackle this is to break it down into shorter, more manageable bits. Breaking things down into smaller steps is always a perfect strategy for success. We’ve put together this definitive guide to create an effective digital marketing strategy.


Keywords are the words that people use when searching for your product or service. They’re essential because they help you to find your audience. Keywords also aid in determining how well a website ranks on search engine results pages (SERPs). To create an effective digital marketing strategy, it’s essential first to know what keywords potential customers use in their searches.

Analysis and Starting Point

Analysis helps you understand where your business currently stands and what needs to change to reach your goals. This is also important because it gives you a starting point to work from when creating and executing your plan. when analyzing, you can focus on the following;

  • What you hope to accomplish
  • Problems that need fixing


Figure out your goals, what you want to achieve, what you want to accomplish, and the desired outcome. Once you have determined your objectives, write down the specific metrics that will indicate whether or not they’ve been met.

Buyer Persona

This is a fictional person you create to represent your target customers. Remember that a buyer persona is not a real person. It’s a tool you use to help you understand your buyers.

Buyer personas are a useful way to focus your marketing efforts toward individuals who are most likely to buy from you because creating and maintaining these types of profiles can help you:

  • Understand what motivates your clients
  • Identify obstacles limiting your potential customers.

Content Plan

A content plan is the fundamental building block of a successful digital marketing strategy. It’s the foundation on which everything else rests, from SEO and PPC campaigns to social media and email marketing. Content can include blog posts, ebooks, white papers, webinars, and video tutorials.

Measurement Strategy

Measurement is an important part of any marketing strategy because it lets you know whether or not your plan is working. Without measurement tools, you’ll be flying blind, and it’s difficult to know whether your digital marketing strategy needs improvement.

There are various tools designed goy you, like google analytics and Facebook insights.

Contingency Plan

A contingency plan is, in essence, a backup plan. It’s an alternative way you can execute your digital marketing strategy if the original plan doesn’t work out as intended. In some cases, it would be impossible to create a contingency plan for every possible situation; however, this should not stop you from making one. Be keen on the following;

  • What to expect
  • Resources available
  • Your flexibility


Whichever way you choose to go about it, the most vital aspect is to be consistent. Lots of people get caught up in trying to do too much at once and achieve nothing! If you can keep your plan simple and stick to it, you’re on your way to becoming a marketing superstar.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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