You can change your target market, but it takes a lot of work.
Here are some ways to do it:
- Change the name of your company, product, or service. This is the most drastic thing you can do, but it’s also the easiest. Just come up with a new name, register it and start using it immediately, even if you still need to be ready to rebrand.
- Change your product or service offering slightly to appeal to another type of person or business. For example, if you’re selling accounting software for small businesses and want to appeal to larger companies, you should consider selling accounting software for medium-sized businesses instead.
- Create more content on your website and in other places: helps potential customers understand what problem your product solves for them better than anyone else’s, regardless of whether it seems like they’d be interested in buying from you at this point, not just yet.
You can redefine your target market by identifying new groups of people who are similar to the original group but who have different needs.
Let’s say you sell a product for people with diabetes. Your target market is people with diabetes. But what if you find that many people with diabetes are also interested in losing weight? This allows you to expand your market to include people who want to lose weight and have diabetes.
You can also redefine your target market by identifying new groups of people who have different needs than the original group. For example, let’s say you used to sell an expensive product to managers at large companies, and now it’s time to grow your business and increase sales volume. You could redefine your target market as “middle managers at small-to-medium businesses” because they may be more likely than managers at large companies to buy a less expensive product like yours.
New audiences can be hard to find, but it’s possible. However, you got to where you are right now. What matters is that you’re here. You’ve built a platform, helping people with the information they need. Nothing will replace the warm feeling of success from doing something you love and helping someone along the way. Continue providing value for the people already listening, and let your audience lead you to what they need next.