How to attract your dream client

When starting any business, there’s always a “day one rut” where you’re not sure how to attract leads or what actions you should be taking. It’s challenging because you’re competing with other businesses in the industry for potential clients. But the good news is that anyone can meet their dream client and have unlimited opportunities for new marketing clients.

What do you want in your dream client? The simplest answer is that they are someone who appreciates what you do, pays on time and in full, and lets you do your job without interfering with it. Here are some suggestions on how to attract your dream client.

Five Ways To Help You Start Attracting Your Dream Client

The process of attracting your dream client can be done in a variety of ways. The key here is to try different things for different periods and see what sticks. Here are tips to help you get started today:

Get To Know Your Dream Client.

The first step to attracting your dream client is knowing who they are. You can’t attract something you don’t know exists! If you haven’t done so, I encourage you to create a list of qualities and attributes that describe your ideal client. This will help you focus on the right people and attract them to your business.

Connect With Your Ideal Client Where They Are

Once you know who they are and where they spend their time, it’s time to connect with them! I recommend starting with social media if that’s an area where you feel comfortable. Just find where they hang out online and start getting involved there! You can also attend industry events, volunteer at events in your community, or join local networking groups. Once again, ensure that these activities align with the type of business you want to attract!

Keep Your Ideal Client In Mind At All Times.

You already know who you want to work with, so keep them in mind. Whether you’re meeting new people or working on projects, ask how they can help you grow your business.

Share Your Story

It’s not just about telling other people what you do and why they should hire you; it’s also about sharing how you got to where you are and what makes your business unique. Sharing helps others understand why they should work with you and how their needs align with yours.

Be Visually Appealing

The look and feel of your website can make a huge difference in how people perceive your business. To be taken seriously, you need to create a professional-looking site that showcases your expertise and matches the image you want your business to convey. Individual websites should be easy to navigate and read, with clear calls-to-action (CTAs) and a functional and beautiful overall design.


Any business requires maintenance, whether a retail store or a web design firm. The same idea applies to attracting your dream clients; you can’t just leave it to chance and expect your dream client to seek out and find you. It will help if you put in a little extra work up-front. You may not get your dream job or client immediately, but if you put in the effort consistently, you’ll start seeing results, and someday, you’ll wake up to find your dream client knocking at your door.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

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I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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