If you don’t know who your ideal clients are and their needs, it’s hard to attract them. So here are some things to consider:
- Where do they hang out online? Are they on Pinterest, Facebook, or Twitter? Do they read blogs in their industry? What websites do they visit regularly?
- Who are their competitors or people who serve a similar audience, i.e., people with the same problem? If it’s a business-to-business marketer, what other companies do these marketers work for, and how can you help them be more successful at work?
- What pain points does this audience have that drive them towards buying products/services from others?
This step is about understanding who you’re talking to and what they want from you. Your dream clients have their values, goals, needs, and motivations, distinct from any other audience you might target as freelancers or business owners. To truly understand how best to serve them, you must take the time to understand these things.
Start by asking yourself: What is the most important thing for this particular type of person? What are their values? How can I help them achieve their goals? You can also try posing these questions directly in a survey form if appropriate; perhaps there will be some common themes among responses.
You’ve defined your target client, and you know what they need. Next, you need to figure out what you can offer them that is unique, in demand, and affordable.
- Unique: If your product or service isn’t unique enough, no one will want it. You must have something different or better than your competitors to stand out from the crowd of dream clients looking for someone like yourself!
- In-demand: If there’s a market for it and people are spending money on it right now, then there’s likely room for growth in this area, which means more potential clients for us!
- Affordable: Be sure that whatever pricing model makes sense for everyone involved; there’s nothing worse than being priced out of reach by an overpriced service provider who thinks their time is worth more than everyone else’s combined!
The great thing about knowing your dream client is that you can tailor your services toward their needs. Chances are that if someone isn’t a good fit for your offer now, it won’t be in the future.
Knowing your dream client also allows you to set up a marketing strategy based on their wants and needs so that when they search for something relevant to what they need help with, they’ll find YOU!
Finally, handy information makes getting on board with new clients much easier because there’s no guesswork involved on either side of the equation: They know what they’re looking for, and so do YOU!
The big takeaway is that you need to know your dream clients and what they value. You also have to have a clear idea of what it is that you have to offer and how it can help them with their business. The information will make it much easier for you when it comes time to pitch your services or products because these things should align with what they want/need from someone like you.