How to find your dream client

Everyone has their criteria in mind when approaching and finding prospects. Some of us want to sell things to large, established companies, while others prefer a bit more autonomy and like to consult for individuals or small business owners.

Finding your dream client begins with discovering what is important to you and then being explicit about it. Uncertainty about your value can keep you stuck in a cycle of taking whatever work comes your way, resulting in a string of unfulfilling clients. But regardless of your situation, there are specific criteria you should follow to find your dream clients.

Suggestions For Finding Your Dream Client

Here are suggestions to help find and land your dream clients:

Figure Out What Your Dream Client Looks Like

Who are you passionate about serving? Who do you want to be working with regularly? Seeking your ideal client is not about being trendy or following the latest industry trends; it’s about being clear on who you want to work with as an entrepreneur and what type of clients will make up your ideal client base.

Lock Down The Niche

Once you’ve figured out who your dream client is, try narrowing down their role within their company, as well as their role in the industry. It will help narrow down your target market and allow you to understand better what makes them tick!

You may even discover that several different niches within your target market could be served by your business, which means more opportunities for growth and expansion for both parties.

Using Social Media To Your Advantage

Social media has changed the game when it comes to finding new clients. Social media platforms like LinkedIn let you connect with potential customers and establish relationships before they ever become customers.

A Little Word Of Mouth Can Go A Long Way

Word-of-mouth referrals from happy customers can be a great way to get new clients. When someone likes what they do with your services, they will tell others about their experience working with you and recommend that they use your services. Word-of-mouth referrals are free and low-cost marketing tools that should not be overlooked as a part of your overall marketing strategy.

Professional Networks And Associations

Joining professional associations and attending industry-related events is a great way to meet potential clients. You can also promote yourself at these events, which is helpful if you don’t have a website yet or want to get your name out there.


Ultimately, finding your dream client comes down to focus and planning. You must understand who you are, where you want to go, and what you’re willing to give to get there. Look for clients that have a similar aesthetic or one that closely matches yours enough to make it work.

Seek out clients whose business aligns with your morals. Find clients whose mission you want to support, no matter how big or small the project is. Do your research, dig in, and get dirty; the more effort you put into finding your dream client, the easier it’ll be to find them.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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