How to find your target market desires

Understanding your target market and its desires is key to success in marketing. To figure out these things, you must learn to ask the right questions and evaluate responses. Many companies are so busy trying to sell their products that they don’t bother first learning how others think of them. The result is wasted money, wasted time, and an underdeveloped market.

When selling something, you need to know to who you’re trying to sell it. You can’t just put something on the market and wait for people to come and buy it. The business world calls this a ‘pull marketing strategy. Everyone knows how ineffective it is, but only a few people realize that you can only be effective in your application marketing efforts if you know who wants your product.

How Do You Identify The Audience’s Needs?

Knowing about their needs and preferences, your ability to design a solution that will meet them better. Here are five key points on how to get started:

Analyze Your Customer Base and Carry Out Client Interviews

You must know what your customers want before marketing your product or service. To find out what they want, analyze your current customers or clients and conduct client interviews; this will give you an insight into their requirements, especially if they need to be made aware of the problem your product or service solves. Conduct more than one interview to get different perspectives from different people.

Conduct Market Research and Identify Industry Trends

Once you know your target audience, it’s time to figure out what they want. This step involves conducting market research and identifying industry trends. You can use tools like Google Trends or Keyword Planner to see which keywords people are searching for daily and how many searches there are for each keyword. Market research will help you determine what topics people care about most right now, which is crucial if you want to create valuable content that resonates with readers!

Analyze Competitors

Look at how your competitors are targeting their customers. You can analyze their website for keywords and phrases used in content placement. You can also look at their ads on search engines or social media platforms like Facebook and Google AdWords. There’s no need to reinvent the wheel; take what they’re doing and improve on it.

Read Industry Publications

Read industry publications and blogs to find out what people are talking about in your industry. What are their problems? What kind of solutions do they want? Identifying these problems will help guide you toward developing solutions that solve real problems rather than just creating new products or services that aren’t needed by anyone else.

Conduct Surveys

Conducting surveys is one of the most effective ways to identify audience needs. Surveys can be used to learn about your audience’s demographics, what they like and don’t like, what challenges they’re facing, and how they want to be reached.

Survey by asking open-ended questions that allow respondents to explain their answers in detail. Surveys will give you more insight into what your audience wants than simply asking them to rank items on a scale or choose multiple-choice options.


So, what is the answer? It’s more complex than identifying one sole solution. Instead, various techniques and methods can be helpful in different situations. The important thing is to ensure that you are making the right calls and that everyone on your team is on the same page about how to address the audience’s needs. That way, the risk of developing a product that does not solve those problems will be dramatically reduced.

Social Media Marketing by Glen Huff

Hi, I'm Glen Huff!

Blogger, marketer, and coffee addict. I constantly have my head involved with the inner workings of the internet. I have a love-hate relationship with Social Media, SEO, PHP, and algorithms. With the industry constantly changing, it's hard to know what works.

This blog aims to take my 13 years of marketing experience and give you a clear path to success. My passion is helping business owners thrive online. I hope this blog becomes a valuable resource to you. May your funnels and social media campaigns shower you with leads.

It can be a difficult task to plan social media posts. What should you share with your followers? What will you post today, tomorrow, or the next?

I recently updated my article on this topic. It’s called: 121 Social Media Post Ideas – Never Get Writer’s Block Again! 

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