A target market is the people you want to sell your product or service to. Without a clear idea of who your target market is, you won’t be able to create a product that meets their needs. Here’s how to find your target market pain:
Reviews are a fantastic resource for understanding what your customers want. If you see a common theme in the feedback, then you know that is an area of pain. You can also use the review section to respond to people who have had issues with your product or service and give them some form of compensation.
Once you have read through all the reviews, it’s time to engage with your customers directly. Find out their problems and how you can help solve them by talking to them directly via call or email support.
Your employees are often best at identifying the needs of their customers and understanding their pain points. If you have employees who interact with customers daily, such as salespeople, ask them which industry problems they hear about most often and what types of questions people ask about those problems. If you don’t have employees who interact with customers daily, talk with people who do, for example, if your business sells services rather than products.
People often turn to niche forums when they have questions or concerns about specific topics and think of Reddit or Yelp reviews. These forums can provide insight into the issues that matter most to your target audience.
For example, suppose your company offers grants for nonprofit organizations. In that case, you might start by browsing fundraising and grant writing forums to see what people are asking about these topics and how they answer each other’s questions.
If you have an eCommerce store or blog, you can often find out what people want by reading comments on your products or articles. For example, if someone asks a question in the comments section of an article, other people likely want the same thing. You can create content that solves this pain point for them by answering their questions or providing helpful resources.
You don’t necessarily need to ask people about their problems to find out what they need help with. You can look at the issues they’re having and figure out how you can provide solutions for them.
For example, if there are comments on your site asking where to buy product X or how much product X costs, price is probably a significant concern for these customers. If you could provide information about prices or ways to save money, e.g., coupons, this would help address their needs and make them happy.
The formula for marketing success is straightforward: get your product into the hands of your target market. Anything that helps you do that effectively is a smart move; anything that doesn’t isn’t. Please pay close attention to your target market’s pain points, values, and motivators, and use your marketing message to help soothe their frustrations. Remember to tune into their language and trigger the right emotions if you want to win them over and sell some of your products or services.